TOTAL LICENSING AUSTRALIA
NEWS...NEWS...NEWS
Despite the global economic woes, on weekdays from 19 February. Learn-
2008 was a strong year of growth for ing Curve is master toy partner, Par-
Merchantwise, which added several ragon master publishing partner and
exciting new brands and properties ABC Roadshow the local home en-
and beefed up its team to 28 licensing tertainment partner. Books and DVDs
and creative personnel. New acquisi-
tions include a mix of headline-grab-
The future
bing children’s entertainment proper-
from the creators of The Wiggles, now
certainly ties as well as iconic lifestyle, corpo-
airing on both the Nine Network and
looks bright
rate and sports brands.
Nick Jr. This live action series for chil-
dren 3 to 8 years blends traditional
for
Children’s Entertainment
folk tales, music, theatre, humorous
Merchantwise
The Wiggles continues to be
characters and lavish costumes. A live
as it
Australia’s leading unisex preschool
tour is planned for Q3 2009, coincid-
property, achieving growth of 20% in
ing with the first DVD release from
enjoys its 10
th
Roadshow and other merchandise
anniversary
to follow. A second season is now in
production.
in 2009 and
Already a proven ratings winner on
continues to
ABC1 and Nick Jr, 2009 is expected to
establish itself
be a break-out year for hip new pre-
will hit shelves before Christmas, with
school property Yo Gabba Gabba!
as one of
toys and all other major product cat-
The world’s first Gabba live shows
egories set to launch in early 2010.
Australia’s
starring the real DJ Lance Rock will
2009 is the 25
th
anniversary of the
leading
Teenage Mutant Ninja Turtles,
with ‘shellebrations’ to include major
licensing
school holiday events at Australian
agencies.
aquariums, live shows, a Domino’s piz-
za promotion, extensive retail activity
and a new website. The new TV series
2008, with over 60 licensees across
all leading retail channels, including
25% growth from toys alone. The tour Australia in May. Season 2 will
Wiggles performed live to over one also go to air in 2009, with many new
million people and released three new guest stars including Jack Black and in-
DVD titles, outselling the next best die band MGMT. Consumer products
children’s brand by 54%. The ‘Wiggle hit the shelves from February, includ-
& Learn’ TV series dominated the rat- ing the fun-filled Spinmaster toy range
ings on ABC-TV, with an 80% share at all leading retailers and an exclusive
of the 0-4 year viewing audience. On kids’ fashion range at Myer.
top of that, The Wiggles were the face Merchantwise is now finalising the
of the SIDS Red Nose Day Program, merchandise launch for the highly an-
‘Back to the Sewers’, will air on Chan-
UNICEF Ambassadors and were vot- ticipated new state-of-the-art 3D CGI
nel 10, complemented by a new video
ed as one of the top 5 most trusted train property, Chuggington, which
game and an exciting range of anni-
personalities in Australia. has sold into over 140 territories
versary toys. To cater for older Turtles
The Kingdom of Paramithi is a throughout the world. In Australia, the
fans, a hip, retro range will also feature
major new entertainment property show will launch on ABC1 at 8.25am
at Target and specialty stores.
Pokémon continues to enjoy a
TLA 36
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