TOTAL LICENSING AUSTRALIA
- The Great Discovery. Celebrities, years ago? Bob will be back on the
licensees, retailers, competition win- charts with his new album release in
ners and other invited guests mingled May. Entitled ‘Appetite for Construc-
with The Fat Controller on the blue tion’, the CD will be released through
carpet. Guests enjoyed rides on
Thomas, face painting and of
course the movie screening itself.
The events generated some great
PR for the brand. The premieres
also launched a partnership with
Hoyts Cinemas wherein movie-
goers are able to enjoy $5 movie
screenings of kid’s titles on week-
end mornings. Thomas was first
cab off the rank, with Bob the Universal Music, and features some
Builder scheduled for several similar new songs as well as sure-fire hit cov-
screenings in 2009. ers and great music videos to accom-
pany the tunes.
Bob the Builder ABC DVD has a strong release pro-
Celebrating 10 years on air in 2009, gram scheduled for 09, including
the number 2 preschool boys’ prop- the launch of the On Site titles. This
erty in Australia is that other HIT unique DVD features Bob on actual
favourite, Bob the BuilderBob the Builder. A yA year of ear of real-life construction sites, mixed with
celebrations, retail promotions and vision from Sunflower Valley with the
publicity is planned to commemorate
the 10th anniversary, with most activ-
ity focused around toy catalogue sea-
son in July. Haven is working on a retail
promotion to win a family holiday to
Europe to experience the new 4D
country to produce a 16 page Rail
Bob the Builder Legoland Movie with
Safe with Thomas booklet. The book-
loads of runners up prizes.
let contains stories and activities de-
Haven Licensing will roll out an envi-
signed to teach young children safe
ronmentally friendly preschool pro-
behavior in and around trains and
motion in Q3/4 of 2009. Preschools
railway stations. The booklet was dis-
across the country will have the
team. The first title, On Site: Roads
tributed via Just Kidding Jnr magazine
chance to win a makeover of their
and Bridges is slated for release in
to preschools and Target stores in
school. Haven will partner with a ma-
March, preceded by a cinematic re-
each state. In addition, in NSW, Rail-
jor hardware retailer for the promo-
lease through Hoyts cinemas.
Corp have distributed almost 20,000
tion.
The new orange toy packaging has hit
copies via their website and through
The Haven Food and Promotions
shelves, enhancing the on-shelf appeal.
other customer enquiries, which is a
team have negotiated an exciting Red
Exciting new product releases include
fantastic result and hopefully will help
Rooster promotion. Bob the Builder
the Imperial Toys bubble range distrib-
to prevent accidents in the future.
(and Angelina Ballerina) will feature in
uted by Funtastic, along with a great
Haven Licensing also developed a 16-
a six week Lil Red Rooster promotion,
range of novelty board games distrib-
page Discover Thomas booklet which
supported across 340 stores nation-
uted by Crown and Andrews.
was inserted into 15,000 new release
ally this month. The
Thomas DVDs in January. The beau-
promotion will fea-
tifully designed booklet is designed
ture extensive POS
to provide parents with information
and ABL advertising,
about the Thomas & Friends brand,
and three of each fun
products and events and will also be
Bob the Builder and
distributed at Thomas events through-
Angelina Ballerina
out the country.
premiums to collect.
Thomas took centre stage in Novem-
Who can forget the
ber 08 with two Blue Carpet pre-
hype surrounding
miere events for the cinematic and
Mambo No. 5 when
DVD release of Thomas & Friends
it was released some
TLA 20
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