TOTAL LICENSING
have a number of products including also in discussion assets of the company
a video game from Mindscape and a with a number in July of 2008. “The
cross-licence with Disney’s Cars. of retailers for possibility of acquir-
Back on the children’s side and TF1 in-store cooking ing a company with
are also handling a number of third- animation for such a strong and long
party licences in France including children. background in licens-
Chuggington from Ludorum, Olivia Galactik Football, ing with a great team
from Chorion as well as Hello Kitty comprising 52 x in place was a once in a
26 episodes, with a further series in life time opportunity.” Says Gregoire
development, continues to be popular. Parcollet President of the new VIP.
France 3 began airing the first season Historically VIP has successfully man-
this February and the second sea- aged many great properties and most
son will launch later this year. Gulli recently has been the principle ac-
and Jetix also broadcast the series in tor in the return of Sarah Kay in the
France. worldwide licensing arena. The brand
June will see the launch of the pan-Eu- has over 50 licensees counting over
ropean Nintendo game through 505 1000 products in over 20 countries
and Dragonball which will debut on Games and other licensees signed around the world.
TF1 television this year and is already to the program include Mica Games, VIP’s new approach is to not only
STOP PRESS
the subject over more than twenty StudioCanal, Hachette, Jungle, Mytego, represent properties from the tradi-
The 6th edition of the
licensees. Quick and Digital Bros. To tie in to tional arenas, but also from sources
popular French Licensing
Survivor has been very successful in next year’s FIFA World Cup, trading which reflect the changing media and
Forum organised by Ka-
France. According to TF1 each year cards together with master toy and consumer environment - for example
zachok will be held at
viewer levels grow and the recent se- apparel lines are currently in nego- internet, mobile, and popular graphic
the Village VIP of Roland
ries attracted over eight million view- tiation for a release in Spring 2010 as artists. “We are very involved in the
Garros Stadium, on April
ers. A number of French companies well as back to school and stationery new media world and see there are
7th 2009.
have signed to use Survivor in promo- for Fall next year. many powerful properties out there
The Forum’s flexible
tions. Beyond these, Alphanim that come from these sources
program enables attend-
Finally, TF1 represent the Haribo have a number of new which will allow us to de-
ees to attend confer-
brand. Haribo celebrates its fortieth properties including velop new and interesting
ences, visit the Property
anniversary this year and TF1 have Matt’s Monsters which products with our licensees
Displays and hear the
taken a novel approach to product launched on Canal+ and licensors. It is our aim
latest property pitches
licensing with a number of kitchen last Decem- to have the new VIP face the
from major companies
product licenses as well as toys and ber and will future with a very new point
operating in the French
clothing such as socks that smell of air on M6 of view,” said Ivanka Hah-
marketplace.
sweets! this year. Cat- nenberger. Eight new
To find out more, visit
Independent French production com- egories in dis- properties have been
www.kazachok.com or
pany Alphanim also has a number of cussion include toys, added to the portfolio
tel +33 (0)1 55 95 00 22
brands in the marketplace. Cooking? trading cards, interactive from a variety of sourc-
Child’s Play has been airing since 2004 gaming and promotions. es including Born to Shop,
on pre-school satellite channel Tiji Santapprentice is a pre- Choco, Miss, Drop720 from
along with France 5. school series broad- Santoro, George of the Jun-
Licensing agents France Television Dis- cast on France 5 and gle, Gummibär, Harry and
tribution have recently signed a deal Tiji during the Christmas period His Bucket Full of Dinosaurs,
with Lansay for kitchen and cooking since 2006. A feature film is in devel- Honeybee and Spiss. With Cotoons,
playsets and accessories which will opment with Alphanim’s parent com- Tchoupi, Alain Grée, and Sarah Kay
launch later this year. The company is pany Gaumont for release in 2010. already in place, the portfolio of the
Finally, Eleonor’s Secret has been cre- new VIP is already quite diverse and
ated by children’s book illustrator stretches across a variety of target
Rebecca Dautremer. Alphanim are groups from pre-school to adult.
producing a film, entitled La Fabrique VIP also manages the rights to the
and Lanterna Magica which will be re- Grande Arche de la Defense. In France
leased in December. Publishing licens- buildings and structures are also un-
es are currently in negotiation. der copyright. This license and the fact
VIP licensing comes out of its 40
th
that Grégoire is an architect by trade
year with new owners. Partners Gre- will mean that VIP will also be expand-
goire Parcollet and Ivanka Hahnen- ing this portion of the portfolio.
berger teamed up to purchase the Copyright Promotions France have a
72
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144