NEWS
TOTAL LICENSING
NEW RAFT OF LICENSEES FOR WAYBULOO
RDF Kids & Family, part of the melamine and lighting and Martin products from Spring/Summer 2010.
RDF Media Group, has announced Yaffe International for wheeled toys, Commenting on the programme,
the appointment of a further nine furniture and balls. Jane Kennedy, Senior UK Licensing
licensees for The Foundation’s new Additional licensees on board include Manager, RDF, said, “There has been
CBeebies landmark pre-school series, Portico Designs Ltd and Gemma a tremendous buzz surrounding
Waybuloo. This is in addition to the International producing a line of Waybuloo and we have been
four key partnerships, with pre-school greetings cards and gift wrap and overwhelmed and thrilled by the
response from the industry. Waybuloo
is a uniquely exciting preschool
property and we are delighted to be
working with this enormously creative
group of licensees. Waybuloo offers
them a visually stunning platform from
which to develop and deliver some
exceptional product ranges. With
Waybuloo toys, magazines, books and
DVDs rolling out from Autumn this
year we are now looking forward to
seeing our new licensees joining them
on shelves with their ranges from
spring 2010.”
RDF Kids & Family holds worldwide
rights in all media in the property and
will distribute Waybuloo to the global
pre-school market.
The new 100 x 20 minute series is a
mix of animation and live action. The
series is a highly innovative approach
to pre-school programming focusing
on children’s emotions. It transports
children to Nara, a live-action world
inhabited by animated characters
called Piplings who embody a range
market leaders Fisher-Price, Egmont, Trademark Collections Ltd completing of emotions such as Love, Wisdom,
2entertain and BBC Magazines put in the list of new signings with bags, Happiness and Harmony.
place in 2008. umbrellas and aprons. Waybuloo was commissioned by
RDF has signed deals with Samuel Waybuloo will arrive on CBeebies Michael Carrington, Controller,
Eden & Son Ltd to produce Waybuloo from May 2009 and the Waybuloo CBeebies. The executive producer
socks, C&M Licensing as the Magazine, produced by BBC for the BBC is Sarah Colclough and
nightwear and underwear licensee Magazines, will be the first product to the production’s executive producers
and Zap Ltd is on board to produce market once the show is on air. Fisher are Nigel Pickard, Vanessa Hill, Angus
the Waybuloo soft furnishing range. Price, Egmont and 2entertain will all Fletcher, Steven DeNure and Beth
RDF has also appointed Kinnerton be launching their ranges in Autumn/ Stevenson. The series originated from
for confectionery, The Creative Winter 2009. an original idea created by Dan Good
Cake Company for celebration The recent licensees to join the (Absolutely Cuckoo) who is a creative
cakes, Spearmark International for program will roll out a range of consultant on the series.
ARCHIE’S STARAOKE COMMISSIONED
Turner Broadcasting has announced it has commissioned six European versions of Staraoke. A total of 78
x 30-minute episodes of the show will be produced by Archie Productions. This is Archie Productions’
first major commission since launching last year.
Staraoke represents a development in the genre of music entertainment, with Archie adapting the format
to create a big-budget light entertainment series. The ßsix territories set to broadcast Staraoke are the UK,
Germany, Italy, Spain, France and Poland. Aimed at 7 – 11 year olds, each week two teams will battle head-head
to win prizes. Staraoke will be hosted by two presenters – one playing with each team – who in the UK have been
confirmed as experienced and popular kids’ presenters Laura Hamilton and Nigel Clarke.
30
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