TOTAL LICENSING AUSTRALIA
success it has had in the US market. and merchandise. Funtastic will launch
New deals include a 6-8 week cross- the 2009 range at Toyfair, and it will
platform promotion with Coles in include toys, action figures and col-
lectibles.
Charlie and Lola
Jasnor will be launching the US Kids
September 2009. K-Mart will take the Preferred toy range in 2009, to sup-
toy range, and Scholastic Australia has port the series, which screens regular-
recently signed up for the publishing ly on national broadcaster ABC. It airs
range, originally published by Scholas- both on flagship channel ABC1 and its
tic US. digital sister channel ABC2.
BBC Worldwide are bringing their
strong portfolio to the Melbourne
Top Gear
Toy Fair this year (Stand B10).
BBC Worldwide is looking forward
Key representatives on hand will
to introducing new Top Gear licens-
include Hannah Laird, Licensing
ing opportunities to the industry, fol-
Manager, Monica Reed, Marketing
lowing Top Gear’s biggest year yet. Top
Manager and Cliff Micallef, Licens-
Gear Live sold out this February this
ing Executive. Key properties this
Sydney while Top Gear Australia mag-
year from BBC Worldwide include:
azine has enjoyed strong sales since
its June 2008 launch. New website
In the Night Garden
topgear.com offers new opportuni-
This continues to be BBC World-
ties for Australian advertisers, while Harry a nd Toto
wide’s most successful licensed prop-
television audiences for Top Gear BBC look forward to introducing this
erty, both in Australia and around
(UK) on SBS continue to average over appealing children’s property to Aus-
the world. It continues to perform
one million. Series two of Top Gear tralian audiences.
with strong ratings on ABC TV and
Australia will launch later in 2009. Currently broadcasting on Cbeebies
In the UK, BBC Worldwide’s licensing in the UK to great ratings success and
commissioned for a second series,
Harry and Toto comes from crea-
tor Paul Shuttleworth of Handle and
Spout Productions. Breathing new life
had a spectacular Christmas at re-
in to the classic Aesop fable, Harry and
tail. The number of Australian licens-
Toto explores the world of opposites
ing partners more than tripled in
for Harry the Hare and Toto the Tor-
2008, and now stands at 22.
toise. The lead characters, brought to
New licenses for 2009 include
life in vivid animation, live at opposite
V Tech’s new range of inter-
ends of Opposite town and by tack-
active In the Night Garden
ling opposite combinations in every
learning accessories. The
episode they realise that to every fast
range will be distributed
there is a slow and for every door
in Australia by Modern
that closes, another opens
Brands in September.
Meanwhile NSR will
launch a new range of nov-
team continues to bring in new part-
3rd and Bird
elty toys mid-year. BBC expect
ners as the brand approaches global
Fisher Price has been appointed as the
Hasbro’s Upsy Daisy And Her Chase
juggernaut status.
global toy licensee, and the UK licens-
Bed to lead the In the Night Garden
ing program will be full steam ahead
range in 2009 and to replicate the suc-
Doctor Who
from the (UK) Autumn of 2009. The
cess of the Blanket Time Igglepiggle,
BBC Worldwide are looking forward
title has been sold to CBeebies, Aus-
which won Pre-School Product of the
to building on the 2008 success of the
tralia’s 100% BBC Worldwide-owned
Year and (overall) Licensed Product of
Doctor Who brand, which reaches
children’s subscription television
the Year at Toyfair in 2008.
across national broadcaster ABC,
channel. With the successful launch of
BBC Worldwide’s drama and enter-
this channel on FOXTEL, BBC World-
Planet Earth
tainment channel UK.TV, DVD, books
wide is looking forward to introducing
more comprehensive licensing propo-
This award-winning natural his-
sitions for some of their ever-
tory brand continues to
green children’s properties.
grow, based on the incredible
TLA 34
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