TOTAL LICENSING AUSTRALIA
Vivid toy range, distributed by Fun-
tastic, back into Kmart. The range
experienced strong sell-through and
is being consistently replenished. This
burst of activity has inspired existing
licensees to resign and continue to
grow the brand. Fifi is set to be the
ambassador for Plant Ark National
Tree Day in 2009, as she continues to
be in hot demand for shows and meet
and greets across the country. Both
Roary and Fifi have an exceptionally
strong online presence which features
games, competitions, event listings
and a monthly newsletter to all fans.
With a strong broadcast platform on
ABC Kids and Nick Jnr, catch Fifi and
her Flowertot friends sprouting up
everywhere!
more.
The big news for Roary is his part-
nership with the 2009 ING Formula
Fifi and the
Star Wars:
1
TM
Australian Grand Prix. Haven
Flowertots
The Clone Wars
Licensing secured a promotional
Meanwhile, Fifi and the Flowertots
The first-ever animated series from
and marketing relationship with the
enjoyed an invigorating period of
Lucasfilm Animation, Star Wars: The
Grand Prix which was launched with
growth, with the relaunch of the
Clone Wars chronicles the adven-
a cross-retail consumer promotion in
November.
Consumers could purchase any Roary
product and enter the draw to win
one of five fabulous family holidays to
the Grand Prix, including a Pit Lane
Walk and a VIP meet and greet with
Roary and his trusty karaoke-singing
mechanic Big Chris.
There were 10 runners-up prize packs
also up for grabs. The promotion was
supported across retail – 50,000
DVDs were stickered with the pro-
motion and an entry form inserted
into the pack, and the book range was
also stickered.
There were wobblers and entry forms
in-store, and the promotion was high-
lighted on Funtastic’s TV campaign.
The Roary website has a dedicated
competition page.
Roary is the anchor of the family ac-
tivities at the Australian Grand Prix
itself in March with a fun on-track
presence in a marquee with four days
of fun activities, photo opportunities,
competitions, games, a treasure hunt,
and of course meet and greets with
Roary and Big Chris.
Roary is definitely on track to take
first place on the winners podium on
2009!
TLA 30
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