NEWS
TOTAL LICENSING
DISNEY DEBUTS NEW PRINCESS
As the Disney Princess portfolio prepares to cluding Princess Tiana, Frog Prince Naveen, a
welcome its newest member, Princess Tiana, trumpet-playing alligator and a love-sick Ca-
star of the upcoming Walt Disney Pictures jun firefly. The new line includes dolls, playsets,
animated theatrical release, The Princess And role-play items and costumes and accessories.
The Frog, Mattel’s licensing agreement with DCP will
Disney Consumer Products in collaboration now also include the development and dis-
with Mattel and CDI, a division of Jakks Pa- tribution of Disney Princess fashion and mini
cific recently unveiled a toy line inspired by dolls across Europe from 2010.
the film. The new line of Princess Tiana dolls With the introduction of a new princess, the
also marks Mattel’s first collection of Disney Disney Princess franchise continues to grow
Princess products to launch as a result of a as a powerful lifestyle brand, which today
new agreement between Mattel and DCP accounts for $4 billion in global retail sales.
Europe. Disney Princess’ successes span around the
Opening February 2010, The Princess And globe with merchandise, theatrical releases,
The Frog is a fairytale set in New Orleans home videos, books and magazines, televi-
that marks Disney’s return to musicals and sion, theme park attractions, a website, radio
2D hand drawn animation. The film also in- air play and live entertainment.
troduces Disney’s newest princess in more Product offerings extend across categories,
than 10 years, Princess Tiana. including toys and personal electronics, ap-
The Princess And The Frog toy line is inspired parel, home décor, stationery, food, personal
by the characters featured in the fairytale, in- care, publishing, and interactive games.
AG PROPERTIES EXPAND HOLLY HOBBIE PROGRAM
American Greetings Properties (AGP) is expanding the international footprint of the Holly Hobbie Classic
brand as well as the toy series Madballs with a slate of new licensing deals in Italy. Licensing agent Starbright
SRL represents both brands in Italy.
“American Greetings Properties has always valued international expansion of its properties as a top priority
and takes pride in the evolution of its brands across the globe,” said Carla Silva, Vice President of International
Licensing, AGP. “We are thrilled about the momentum and excitement for Holly Hobbie Classic and Madballs
that is building in Italy and we look forward to expanding the programs throughout Europe and Asia”.
Originally developed in 1967 as a line of sentimental greeting cards, by the late 1970’s a merchandising program
centered on Holly Hobbie caught the attention of consumers. The merchandising program spanned all categories,
from apparel to home décor.
GROWTH FOR CARTOONS ON THE BAY
DIGIMON
Cartoons on the Bay 2009, the Interna- added to the festival this year with two On the heels of the Digimon
tional Multimedia and Animation Festival new categories: Crossmedia Projects and franchise’s 10th anniversary,
promoted by Rai and organized by Rai- Interactive Animation. The first is dedi- Toei Animation has finalized a
Trade in conjunction with Rai Fiction, cated to projects written and developed licensing agreement with Well
will take place between April 2 and 5 in for different multimedia platforms. The Go USA for the DVD rights to
Rapallo, Portofino and Santa Margherita latter is reserved for videogame projects Digimon Data Squad in the US
Ligure. that have interactive animation as their and Canada. Well Go USA will
The artistic director of the event is Rob- main force. launch a new box set, which
erto Genovesi, Head of Marketing and Cartoons on the Bay 2009 involves the includes the first thirteen epi-
Promotion of RaiTrade. Already Vice whole world of children under 18, split sodes, this Spring.
President of Raisat Ragazzi and Editorial into different age groups: Pre-school (0- “We are extremely delighted to
Coordinator of Rai Gulp, Genovesi ar- 6 years); Kids (7-10 years), Young adults have forged this important re-
rives at Cartoons on the Bay after three (14-17 years), and a new sector - Tween lationship with Well Go USA,”
years as Artistic Director of ExpoCar- generation, dedicated to pre-adolescents said Kanji Kazahaya, President
toon, International Comic Expo in Rome. (11-13 years). Guests of Honor for this and COO of Toei Animation.
For the first time Cartoons on the Bay year’s edition will be Enzo D’alò, director “They are a global leader in
opens the gates to three new sectors: of Zorba and Lucky, The Blue Arrow and the video distribution market
comics, videogames and multimedia. The Momo, along with Yoshiyuki Tomino, cre- and we are confident that Digi-
Festival will feature comic exhibitions, ator of Gundam which celebrates its 30 mon Data Squad will perform
show reels of multimedia products and th anniversary in 2009 and Talus Talyor, very well in retail stores across
videogames. New changes have been author of Barbapapa. the US and Canada.”
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