TOTAL LICENSING
RUSSIAN LICENSING DEALS FOR FIFI
Chapman Entertainment, together with leading Nordic & Eastern European licensing agency, Kidz Enter-
tainment / EEMC have secured a number of deals with leading licensees and a strong broadcaster to ensure
Fifi Forget-Me-Not and her friends get the best possible introduction to the Russian market.
The pre-school television series, Fifi and the Flowertots, has been
acquired by Channel Russia for its Good Night Kids show, where
it will air twice weekly. This move into Russia will see the
series broadcast in over 167 countries.
C-Toys is on board as the toy partner and Rosman,
one of Russia’s leading children’s publishing
houses, is secured for licensed books and
activity publishing. Chapman Entertain-
ment and Kidz Entertainment / EEMC
Man’s Best Friend
A unique collection of photographs and quotes are expected to announce other key
licensing partners soon for this market
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Val Fry, Director of Licensing, Chapman
(
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Entertainment commented, “Russia is rea-
sonably untapped from a licensing point of view and
we have secured strong partners already. We are
looking to focus our efforts on key products and
retail support and we are hopeful of a successful
2009 in Russia with Fifi and the Flowertots.”
Morten Geschwendtner, Chairman Kidz Entertain-
ment/EEMC, said, “Channel Russia’s Good Night Kids
is the strongest timeslot for kids programming in Russia by far. Such significant TV commitment is great for
Fifi and, together with her successful track record in other markets and obvious appeal to pre-school girls,
we are certain she is going to be a great success. Fifi’s introduction to Russia is one of our most significant
achievements in this market to date and we’ll be working with the channel and with toy partner C-Toys to
make the most of every opportunity as we sign up other licensees.”
UNIVERSAL DUBAILAND SIGNS WITH SESAME
WORKSHOP
Universal Studios Dubailand, a member of Tatweer, recently announced the signing of a strategic agree-
ment with Sesame Workshop, to develop and build three unique Sesame Street themed entertainment
venues for the first Universal Studios theme park in the Middle East.
At the centre of this partnership between the two brands, will be three Sesame Street attractions within
the Park’s Surf City area anchored by Sesame Street 4-D Movie Magic, a technologically advanced multi-
dimensional sensory experience exploring the magic of movie making featuring Sesame Street charac-
ters Big Bird, Elmo, Cookie Monster, Bert, Ernie, Oscar the Grouch, Grover and Prairie Dawn.
Presented in a state-of-the-art 400-seat theatre, fitted with cutting edge motion base technology, Sesa-
me Street 4-D Movie Magic will allow guests to not only see and hear the attraction, but also simulta-
neously be immersed in the feelings and smells of the action right
from their own seats.
In announcing the partnership, Khalid Al Malik, Chief Executive Of-
ficer of Tatweer Dubai said: “Our alliance with Sesame Workshop
reinforces Tatweer’s dedication to introducing internationally re-
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