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NEWS
TOTAL LICENSING
JUMJUM DEBUTS IN THE NIGHT SOUQ
JumJum, the camel character created by Index Holding, now has a dedicated
stall at the DSF 2009 Night Souk in Al Seef Street in Dubai. The JumJum World
stall opened in February, giving children a chance to play with JumJum and take
pictures with the orange Camel.
“The Night Souq has become very popular as it offers a pleasant outdoor
shopping experience and includes well-known retailers in Dubai selling a wide
range of goods, in addition to having restaurants and an entertainment area.
Therefore, it is a good opportunity for JumJum World to have its share of this
amazing shopping experience and provide children and the audience in general
with unique educational and entertainment tools that will enhance their
learning experiences,” said Anas Al Madani, Vice-President of Index Holding.
BOOK TITLES FOR GOGO’S NEW ROLE FOR RANDISI
Bulldog Licensing report that Gogo’s Crazy Bones will Nickelodeon & Viacom Consumer Products recently
be the subject on more book titles coming to market announced that Jean-Philippe Randisi, Managing Direc-
from publishing giants Random House tor, Nickelodeon and Viacom Consumer Products for
and Penguin. Europe, the Middle East and Africa, will assume respon-
Penguin are looking to build on sibility for all NVCP’s international operations outside
the success of its existing Gogo’s the US as Managing Director, Nickelodeon and Viacom
books, published by its Ladybird Consumer Products International.
imprint, with a range of new titles, Randisi’s new role reflects the division’s rapid interna-
including Gogo-lympics, Strike to tional expansion into new markets and the growth of
Win and Battle Cards. Random international licensing partnerships.
House are hoping to match the In his newly expanded role, Randisi oversees consumer
success of last year’s Official product licensing efforts across all international markets,
Gogo’s Handbook, which retail partnerships and key client relationships such as
sold over 45,000 copies Mattel, THQ and Paramount. He also directs all strate-
in less than two months - gic planning and business operations for NVCP’s inter-
making it the fastest selling national operations and the management of NVCP of-
toy tie-in book of 2008. fices in New York, Miami, Toronto, London, Berlin, Paris,
Commenting on the Amsterdam, Singapore, Seoul, Hong Kong and Tokyo.
new signings, Bulldog Randisi’s licensing group includes an international brand
MD Rob Corney said, management team, international category team and local
“The fact that two such sales and retail teams.
huge names as Random House and “As the key architect of our international growth to
Penguin are extending their range of Gogo’s books date, Jean-Philippe is best positioned to lead our next
just shows what an incredibly strong brand it is. We have phase of development which is to focus on tapping more
had huge amounts of interest from all sectors and given deeply into MTVNI’s regional strength and identifying
the incredible popularity of Gogo’s it’s not hard to see new consumer product extensions for our core brands
why - anything that Gogo’s touches seems to turn to noted Leigh Anne Brodsky, President, Nickelodeon & Vi-
gold at the moment!” acom Consumer Products.
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