NEWS
TOTAL LICENSING
CHA NUMBERS HOLD UP, DESPITE RECESSION
Despite a recession and gloomy economic outlook, the Craft & Hobby Association were pleased with the overall attend-
ance at the 2009 CHA Winter Convention Trade Show. Held in January, the 68th Annual CHA Winter Show attracted over
11,937 qualified attendees to the largest exhibition of its kind in the world.
This year CHA welcomed 5,207 buyers from more than 60 different countries representing a decrease of 9.5% from
2008. Business networkers include attendees that, while not buying or exhibit-
ing, contribute to the business done at the show. There were 1,504 business net-
workers in attendance, which included designers, non-exhibiting manufacturers,
manufacturer’s representatives, teachers, publishers, service providers as well as
160 members of the press. This figure was only down slightly, at 1.5% from the
2008 Show.
The 2009 CHA Winter Show attendance figures attribute a 20% decrease in
exhibitor personnel/booth staff to recessionary cutbacks that limited the total
number of people exhibitors brought to the show. While final figures represent
a 13% overall decline in attendance, when factoring out exhibiting/booth staff at-
tendance, the buyer and business networker attendance only declined by about
7.8% from 2008, a very respectable performance in light of the current economic
climate.
“We were rather tentative approaching the Winter CHA Show, but we were
ecstatic to find this was our best CHA show to date,” explained Jeff Cohen of
Petaloo International. “The buyer quality was excellent both internationally and
domestically. We were able to discuss new product lines and marketing opportunities at length with new and current
customers. We look forward to another great Show this summer in Orlando.”
“It is gratifying to know that so many companies were conducting record setting business deals on the Show floor. It
underscores the urgent value of participating in tradeshows during a recession,” explained Steve Berger, Chief Executive
Officer, CHA. “We are confident that our 2009 CHA Summer Show will also be successful as we have already sold 50%
of the show floor space at our brand-new venue in Orlando.”
LEGENDS LICENSING SIGNS PHOTOGRAPHER
Legends Licensing has signed on as exclusive the enigmatic actor James Dean.
worldwide commercial licensing agent “With the signing of this deal, we’re adding
representing photographer Richard Miller’s a new major legend to Legends Licensing -
extensive portfolio. James Dean - and significantly expanding our
Miller’s photographs include James Dean and existing library of Marilyn Monroe images,”
Marilyn Monroe photographs, most of which said Gary Saal, Director of Licensing.
has not been seen or licensed commercially “This is truly an historic event, since many
for over half a century. of these images have not been seen for over
Miller’s work profiles the legendary Marilyn 50 years. We’re very excited about this
Monroe during her early days as a photo partnership, and we look forward to working
agency model and aspiring actress when she closely with Richard Miller, his daughters, Peg
was known as Norma Jeane Dougherty, and and Jan Miller and their representatives.”
NEW ART FOR STAR TREK
WUBBZY IN MIDDLE
CBS Consumer Products will boldly go where no merchandising program
EAST
has gone before with the introduction of a new art style for its iconic Star
Animated pre-school series Wow! Wow!
Trek franchise – Quogs. The Quogs program launched with restylized ver-
Wubbzy! continues to wow children
sions of Star Trek’s most familiar characters including Kirk, Spock, Uhura and
around the globe, setting new viewer-
the rest of the crew from the bridge of the Enterprise with online custom-
ship benchmarks on Nick Jr in the US,
ized animation platform
GoAnimate.com. Later this year, CBS Consum-
garnering high ratings in multiple markets
er Products will extend the program across all categories beginning with
and picking up distribution in additional
Gluck for watches, Funko for vinyl figures, Trevo for T-shirts and Hallmark
key global territories. Wubbzy is now be-
for greetings cards and party products.
ing shown on Hop! TV in Israel and Al
“The development of Quogs displays the continued power of the Star Trek
Jazeera Children’s Channel in the Middle
brand and its ability to bring smiles to fans around the world,” said Liz
East, both of which recently launched. It
Kalodner, Executive Vice President and General Manager, CBS Consumer
was also a success on Super RTL in Ger-
Products. “With Star Trek’s rich history, we believe Quogs is a gateway to
many when it debuted in late September.
the future.”
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