TOTAL LICENSING AUSTRALIA
March 2009
News..........................................................................TLA.6 . Hi-5....................................................................TLA.26
Haven.Licensing . MGA.Entertainment......................................TLA.26
. Haven.Update.................................................TLA.10 . Chapman.Entertainment.............................TLA.28
. Nickelodeon.....................................................TLA.10 . Star.Wars:.The.Clone.War s..........................TLA.30
. Sesame.Workshop.........................................TLA.14 . Lego...................................................................TLA.32
. The.Fairies........................................................TLA.16
BBC.brings.portfolio.to.Melbourne.................TLA.34
. Thomas.&.Friends.........................................TLA.18 Merchantwise.-.10.years.on............................TLA.36
. Bob.the.Builder...............................................TLA.20 Star-studded.brands.from.Stella......................TLA.38
. Marvel...............................................................TLA.22 The.Hong.Kong.Licensing.Show......................TLA.44
Publisher/Editor
. Twentieth.Century.Fox..................................TLA.24 Australian.Toy.Fair ......................................... TLA.46
Francesca Ash . Mr.Men.and.Little.Miss...............................TLA.24 . Show.plan.and.exhibitors............................TLA.47
francesca@totallicensing.com
Sales/Marketing
Director
Jerry Wooldridge
jerry@totallicensing.com
Advertising Sales
James Ash
james@totallicensing.com
Subscriptions
cherie@totallicensing.com
Total.Licensing.Australia.is.
published.as.a.special.issue.of.
Total.Licensing.magazine.
Total Licensing Ltd
4 Wadhurst Business Park
Faircrouch Lane
Wadhurst
East Sussex
TN5 6PT
England Welcome to the March 2009 issue of Total Licens- unclear, there is no doubt that 2009 will be a difficult year
Tel: +44 1892 782220
ing Australia - the magazine that has become an for some. At Total Licensing, we talk to those in the busi-
Fax: +44 1892 782226
integral part of the toy fair season. ness around the world. It is really refreshing to hear from
www.totallicensing.com
This issue is the sixth annual Total Licensing Australia and licensors and agents in Australia who are buoyant and far
this year we have worked with the organisers of the Aus- more bullish about the future of their businesses than
Printed in England
tralian Toy Fair in order to maximise not only publicity for companies in many other parts of the world.
the event but also distribution of this issue to visitors and Realistically, as many have told us, life does go on. Retail-
©.2009.Total.Licensing.Ltd
exhibitors at the show. Our coverage of the Melbourne ers will still stock licensed products. The nature of the
event includes exhibitor lists, some useful and practical business may change, and the way business is done may
information and a floor plan to help visitors manoeuvre alter, but the fundamental desire of consumers to own
their way around the show. product based on television, movies, brands or sports will
This issue includes updates and information from some remain.
of the key players in the Australian marketplace such as Do remember to let us have news and views and, if you
Haven, Merchantwise, BBC and Stella. We’re also delight- would like to subscribe, free of charge, to future digital
For Your Free Digital
Subscription
ed to include some information on the latest activities of issues of Total Licensing, visit www.totallicensing/reg.htm
visit Fred Gaffney – widely recognised as the father of licens-
www.totallicensing/reg.htm
ing in Australia. Welcome back Fred!
or.email
Of course, the past few months have seen unprecedented Francesca Ash Jerry Wooldridge
cherie@totallicensing.com
turmoil in global markets. Whilst the full effects are as yet Publisher. Sales.Director
TLA 4
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