By CATHERINE CHETWYND By NAME IN HERE


THE CONSULTANT


CHRIS POUNEY, director, Severnside Consulting


AIRCRAFT CHARTER MIGHT CONJURE UP images of executives swilling champagne and having a very comfortable journey as they zip to where they need to be – and I’m sure elements of that exist – but generally, the reality is very different. Sports teams and clubs need to charter


aircraft for the comfort, security and safety of their players, and they are flying to places that don’t have commercial routes. In Africa, you might take a view because of the perceived safety and security of car- riers on a certain route, or there might not be a scheduled flight and the alternative


BUYINGBUSINESSTRAVEL.COM


might be driving hundreds of miles on unpaved roads. If you buy scheduled airline tickets


for five or six executives and weigh that against chartering, in certain conditions, hiring a private aircraft could make more financial sense, particularly when you factor in time and productivity, flying to smaller airports and being able to delay flights in line with extended meetings. I have worked with companies that in-


crease the cost efficiency of aircraft charter with the number of people on a plane, where they have a large requirement; re- ducing the number of suppliers can also drive down cost, and you can challenge the airports you use. I did a project where the requirement was to fly from Cardiff but


there aren’t many private charter aircraft operating there, so the recommendation was to hop over the water to Bristol, where many more are based. Adding 20 minutes to the front of the trip saved a lot of money because they didn’t have to reposition a plane. Good procurement practices should not stop just because it’s aircraft charter. In the US, private charter is more com-


monplace because distances are huge and lots of people are travelling between non-hub airports, so the cost of flying air- craft in the States is lower. But the perception doesn’t go away and


the industry struggles with that – the man on the street thinks it is something glitzy and glamorous, whereas nine out of ten times it is a business tool.


BBT May/June 2018 51


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