search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
ACTE COLUMN CAROLINE ALLEN Who mines your data?


Facebook’s use of personal information is under scrutiny and now GDPR is putting the issue in even sharper focus


data they collected from customers than selling their core product. Today, Facebook has reportedly made billions of dollars selling targeted ads to users. Yet few would have imagined the founder, Mark Zuckerberg, would be required to give evidence to defend its use of subscriber data. While we may own the “content” and can delete it at any time, we have no control over the digital advertising profile we create through our behaviour and history. This can include posts we have liked or been outraged by, often indicating social and political views.


A


While Facebook may initially have been misled, in the current joint class action against Facebook, Cambridge Analytica, SCL and GSR, it is claimed 72 million users


DECADE AGO, it was predicted companies could make more money from selling the


Caroline Allen is the regional director of the Association of Corporate Travel Executives (acte.org)


have had their private information used in targeted “political propaganda campaigns”. The action has been brought under the US Stored Communications Act for which any violation can attract a minimum penalty of US$1,000, meaning Facebook could face damages in excess of US$70 billion. All the companies involved have repeatedly denied any wrongdoing. Aleksandr Kogan, a Cambridge University neuroscientist and founding director of GSR, was granted permission by Facebook to collect data for academic research. He allegedly did this by designing a personality quiz in conjunction with Cambridge Analytica called “This is Your Digital Life”, using Facebook login credentials. Around 270,000 Facebook users installed the app. However, it was designed to harvest personal information for all connections of the initial users, effectively unlocking personal data


of more than 72 million unwitting subscribers, including a million in the UK. The data included names, phone numbers, postal and email addresses, birthdays and political and religious affiliations. Now that GDPR applies, data ownership, warehousing and transfer protocol are the main focus. Yet employees using corporate smartphones may be offering access to business critical information unknowingly. Many mobile apps gain unfettered access to contacts, email and more. Concerns about personal and corporate privacy could lead to blocking third-party apps. ACTE will be discussing these topics and more. Register for our events to join the conversation.


KAREN SMART Karen Smart has been appointed managing director of East Midlands Airport by the Manchester Airports Group. Smart was previously director of landside operations at Stansted airport, having joined MAG in 2014. Prior to this, she spent several years at Serco.


BUYINGBUSINESSTRAVEL.COM


ANANT PATEL Payment processing provider Wex Inc has named Anant Patel as its new European managing director. Patel has 17 years’ experience in the payments industry, and was previously managing director of EMEA for fintech start-up First Performance Global.


ALVARO FLOREZ Air Europa has appointed Alvaro Florez as sales manager. Florez has more than 20 years’ industry experience and previously worked for airlines including British Airways, Iberia, Arik Air and Air Astana in sales, business development and as a corporate account manager.


SIMON RICKMAN Air Astana has promoted Simon Rickman to country manager for the UK and Ireland. Rickman will be based at the airline’s new Brentford offices and will report to Eric Didier, regional general manager of western Europe and the Americas.


BBT May/June 2018 147


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152