COVER STORY: NATURA-TEC ADVERTISEMENT FEATURE
Natural, waterless & sustainable hair products
The global ecological awakening is marked by an increase in demand for sustainable ingredients. Thus, a strong market trend was born to formulate natural, organic, ecological and safe ingredients. Natura-Tec’s commitment to drive the CLEAN BEAUTY philosophy and to offer alternatives to synthetic products responds to this new consumer demand. Consumers are more aware now that water is
a precious, finite resource. Therefore, waterless products have recently become ‘must have’ products. Anhydrous formulas respect the ‘water responsible’ concept, by minimising its consumption and reduce carbon footprint, being more compact and lighter to transport with less packaging and longer shelf-lives. Another benefit of anhydrous cosmetics is
the reduction or total elimination of preservative systems. Preservatives are mostly critical ingredients, some are associated with allergic reactions and others may be potential endocrine disruptors. Eliminating them makes it possible to offer safer products, with no risk to the health of consumers.
Hair care & styling products Hairstyle is one of the most visible and influential fashion statements, as always, in our society. It is the stuff of legends and a cultural marker. However, many current hair products are synthetic, non- renewable and harmful to the environment.
Natural Vaselin Type A This natural petroleum jelly has interesting emollient and softening properties. It is used in the composition of conditioners and styling waxes and makes the hair supple and silky. On hair, its hydrophobic action provides a
barrier that sheaths it and prevents it from drying out. In addition, it is very effective in ridding the scalp of dandruff while maintaining hydration and avoiding occlusivity associated with synthetic ingredients.
TABLE 1: ALL-NATURAL ETHNIC HAIR POMADE Phase
Ingredients A Vaselin Type A2 Plantsoft L2
Plantsil2 Abysoft2
B Vitamin E1 Suppliers: 1. Natural 2. Natura-Tec INCI
Ricinus Communis Oil (and) Hydrogenated Castor Oil (and) Copernicia Cerifera Cera
Butyrospermum Parkii Butter (and) Glyceryl Rosinate (and) Olea Europaea (Olive) Oil insaponifiables
Hydrogenated Ethylhexyl Olivate (and) Hydrogenated Olive Oil Unsaponifiables
Crambe Abyssinica Seed Oil Phytosterol Esters Tocopherol
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Personal care hygiene, now and forever?
Transforming a botanical with sub-critical water
Improving hair thickening with amaranth peptides
Thanks to these properties, Natural
Vaselin Type A enhances the sensory profile and performance of a wide range of styling products, offering unique hair styles for unique self-expressions.
All-Natural Ethnic Hair Pomade Natura-Tec has developed an entirely natural and vegetable pomade, composed of only five components, among which are four COSMOS- approved ingredients, taking ethnic hairdressing to a new level of innovation and ethical approach. This unique hair pomade will help control hair styles with a shiny effect and a protective action (Table 1).
Natura-Tec Abysoft It is a challenge to combine efficiency and sensoriality in an alternative vegetable raw material. And it is a bigger challenge for this plant alternative to be a multi-functional ingredient that effectively provides multi-target solutions.
% w/w 70.50
20.00
5.00 4.00
0.50
221, avenue Louis Lépine Z.I. du Capitou, 83600 Fréjus, France Tel: +33 (0) 498 113 800 Fax: +33 (0) 972 324 004 Email:
info@natura-tec.com
March 2022 PERSONAL CARE March 2022 PERSONAL CARE INGREDIENTS ● FORMULATION ●
MANUFACTURE GLOBAL
12 10 8 6 4 2 0
Formulation with 5% Natura-Tec Abysoft ■ +50%
Placebo formulation ■ +48.5% +31% +31% washing 1st washing 4th washing 8th washing
Figure 1: Natura-Tec Abysoft hair brightness improvement property
Natura-Tec Abysoft is a typical example of this
kind of magic formula. Besides being an excellent moisturising agent, it is also an ideal conditioner for hair and a protective agent against external aggressions, such as overexposure to UV rays, salt water or heat. Its nourishing and deep repairing properties make it the active ingredient of choice in solid shampoos or conditioners. Natura-Tec Abysoft improves hair elasticity
(+191% after 12 washes/treatments), increases hair shine (+50% after 12 washes/treatments) and has a strong conditioning effect (immediate effect on increasing the volume of hair). With its unique molecular structure, which contains long chain fatty acids concentrated in C22:1
, Natura-
Tec Abysoft is very resistant to heat treatment, displaying significant levels of protection against damage induced by high temperature straighteners (180°C), as well as colour protection against UV damage and sea water.
Conclusion In terms of formulation, it is now technically possible to transform all our daily products to waterless cosmetics. These formulas are very innovative since they experiment with new textures or gestures: solid shampoos, protective balms, cleansing oils, conditioners, moisturising masks... New galenic forms for new routines of beauty. Therefore, today’s hair care products can
be both ecological and effective, meeting the criteria of naturalness, multi-functionality and respect for the environment, which is perfectly embodied by the Natura-Tec range of emollients and actives.
12th
7
PC
(%) Brightness gain
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