NEWS GLOBAL
5
Editor Richard Scott
richardscott@personalcaremagazine.com
Business Manager Chris Vincent
chrisvincent@personalcaremagazine.com
Publication Administration Katy Cockle
katycockle@personalcaremagazine.com
Design Aaron Batson
Publisher Geoff King
geoffking@personalcaremagazine.com
Publishing Director Trevor Moon
trevormoon@personalcaremagazine.com
In memory of Josh Taylor EDITORAL BOARD
Lorraine Dallmeier CEO, Formula Botanica
Giorgino Macalino Innovation Manager, Estée Lauder Companies
Anthony O’Lenick Principal Consultant, Nascent Technologies
Dr. Fred Zülli Managing Director, Mibelle Biochemistry
editorial@personalcaremagazine.com
Consumers’ lifestyles had already been changing at a rapid pace, and this has only been accelerated further by the events of the past 12 months. It has been a real
challenge for personal care businesses to
EP ATIONS STEP COMMUNICATIONS
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adapt their product lines to fit with changing needs, especially when younger generations (such as Generation Z) are widely regarded as being more difficult to reach by traditional communication methods. However, ingredient suppliers are helping by developing more versatile and multifunctional ingredients that enable more agile formulations. Very little can be claimed to be certain about the future, but it seems likely that our industry will continue the trend towards ever more personalised products that speak to consumers and understand their values and modern lifestyles. The quest for improved levels of sustainability is an important part of many modern lifestyle movements and consumers are increasingly keen to study the whole lifecycle of every product and service they use. Sustainable ingredients are going to play
a key role in delivering these products and marine-derived ingredients can be instrumental in this. As we see in this month’s issue, marine
ingredients such as seaweed and algaes are a potentially rich source of functional and active
ingredients for the cosmetics and personal care industry. Either via sustainable hand-harvesting or in the new generation of biotech facilities, these amazing organisms are at the forefront of sustainable technology in a wide variety of industries. For our industry, they enable a way of manufacturing natural ingredients in a highly sustainable way thanks to their ability to grow biomass with the aid of only water, carbon dioxide, and inorganic nutrients. Whether producing rheology modifiers or active ingredients, algaes are certainly at the forefront of the new wave of sustainable ingredients. The harsh environments that many algae are able
to endure also play a role in their success in skin care formulations, imparting this power for the benefit of the consumer through the product. Skin protection is still a major trend in skin care and harnessing the benefits of extremophile algae delivers a particularly powerful marketing narrative. In this month’s issue, our discussion with Tony
O’Lenick touches upon the relationship between marketing and chemistry, which can inevitably run into issues within our industry. However, many conflicts could be potentially resolved by what Tony describes as “academic honesty”, and being far more open about the true meaning of certain terminology. Read the interview on page 16 to find out more. As ever, in this issue you will find the latest
industry news and a range of prototype formulations to get you started on your new project. Please do let me know if you have any comments or suggestions on the new-look magazine – we would love to hear your thoughts.
Richard Scott,Editor ©Step Communications Ltd 2021
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means: electronic, mechanical, photocopying, recording or otherwise without prior permission of the publisher
ISSN 2041-0441
richardscott@personalcaremagazine.com
www.personalcaremagazine.com April 2021 PERSONAL CARE EDITOR’S COMMENT
Image: Adobestock
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