Sponsored by 10 NEWS Upcycled bilberries for skin repair
Givaudan Active Beauty launched Omegablue, a cosmetic ingredient created from upcycled wild bilberries used for advanced skin repair. A plant that grows in Central and Northern Europe, Givaudan has upcycled the bilberry seeds to craft a natural ingredient to revert skin dryness, irritation, and desquamation caused by lipid barrier damage. As waste reduction is a new
sustainable standard, consumers are re-evaluating their daily routines, including their beauty regimes, to contribute to minimising waste overall. Beauty consumers are already acting in that direction as cosmetic products containing recycled or upcycled ingredients are
appealing to 69% of them, mostly in Brazil (80%) and China (74%). Consumers are pushing
upcycling beauty products as a top trend without compromising the main needs of their skin protection. Traditionally used by the food industry for their juice and sugar, bilberries are also a source of anthocyanidins extracted from the pulp and fruit skin for the supplement and pharma industries. Furthermore, the tiny seeds of the berries contain up to 20% of linoleic acid (omega-6) and α-linolenic acid (omega-3) in an optimal ratio; these compounds being both known for their capabilities to improve hydration and skin barrier functionality.
Former subsidiary now fully merged
Omya has announced that the former subsidiary, Kinetik Technologies, has fully merged into the Omya Group and now operates under the name Omya Kinetik. Kinetik became part of Omya in
October 2019, but remained active in the market with its own brand, independent of Omya Group’s own activity in the personal care segment. However, the new configuration into Omya Specialty Materials allows the two previously independent sales teams to combine and become one strong unit for the benefit of current and future suppliers. Omya Kinetik offers expertise in and products for: ■ Non-traditional preservation ■ Ingredients for natural formulations
■ High-performance solubilisers ■ Emollients and silicone alternatives ■ Thickeners and oil gellants Stefan Lander, vice president
Consumer Goods, group sales & marketing at Omya, said: “We welcome Omya Kinetik as an equal member of our family! This gives us the opportunity to offer our clients a more individualised service for innovative ingredients, and react more quickly to the needs of the market. The interest in close-to nature-products is ongoing, and the demand for organic and holistic solutions is enormous.”
Q Find more on preservative innovation at
personalcaremagazine.com
Recycled ingredient from gin production
On a quest to prove the cosmetic industry can thrive by upcycling, sustainable beauty company Full Circle have launched a new, potent plant-based active ingredient for beauty and personal care applications made from gin distillery leftovers. Gin Toniq is the first launch in a planned series of upcycled water-soluble actives, forming a ‘Toniq’ range to complement the existing line-up of Necta oil-soluble actives and Crush upcycled scrubs & powders. Full Circle have teamed up
with Adnams, a 149-year-old UK-based brewer and distiller who are ‘zero to landfill’ and have been dedicated to sustainability for decades. Full Circle are transforming surplus locally grown grain ferment – a by-product of Adnams’ Copper House Gin – into an innovative and sustainable skin
care ingredient for long-lasting hydration and moisturisation. For every bottle of gin produced, Full Circle can upcycle 4 litres of gin distillery leftovers. Backed by in vivo studies,
the combination of the grain and glycerine has been proven to have a synergistic effect on the skin. Gin Toniq has been shown to deliver three times more moisture than glycerine alone and delivers up to 8 hours of hydration.
Natural elastomer for hair
For formulators looking to make natural origin hair care claims but not sacrifice performance, Grant Industries’ line of patent-pending 100% naturally derived Gransense elastomers are ideal ingredients for a variety of hair care formulations. Compatible with commonly
used materials such as natural oils, surfactants, and quats, Gransense elastomers are also heat stable and can be used in both cold and hot processes.
PERSONAL CARE April 2021 To showcase the performance
of Gransense elastomers, Grant is launching a dedicated hair care programme (kits available from Grant representatives) that includes both lab and salon tested formulations. Performance benefits of these formulations include excellent hair moisturisation and manageability, enhanced smooth feel, and added shine effects.
www.personalcaremagazine.com
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