In localisation, especially for casino content, players in Asia prefer
games tied to their folklore and mythology. Providers need to
deeply understand local cultures to create content that resonates.
LUSINE KHUDAVERDYAN Head of Casino Business GR8 Tech
I’ve been in the iGaming industry for nearly 14 years. I started with BetConstruct, where I eventually moved to the Philippines in 2018 to drive the Asian expansion as Regional Director. After a decade at BetConstruct, I joined casino provider Endorphina as Operations Director, also focusing on Asian markets. My main expertise has been building strategies and customising products for Asia. I’ve always been drawn to the casino vertical - it's the most dynamic part of iGaming, with constant innovation and player engagement. That passion led me to join GR8 Tech as Head of Casino. From my first interactions, I felt the team's passion and drive to innovate, which made joining GR8 Tech an easy decision.
In localisation, especially for casino content, players in Asia prefer games tied to their folklore and mythology. Providers need to deeply understand local cultures to create content that resonates. For user engagement, one key innovation that began in Asia is the use of streamers, especially in live casino. Some studios feature both a dealer and a host for entertainment. Te streamer culture, including slot streamers, has become a major way to engage younger audiences who value social interaction.
What about Latin America?
In LatAm, the focus on localisation also runs deep, but in a different way. Content needs to align with the region’s strong sports culture, particularly football, which is central to both user interest and engagement strategies. Another key trend is sourcing fresh and diverse content from outside the region, as many local suppliers have stagnated, offering limited product ranges.
AI is poised to revolutionise the casino market in ways previously
Another major innovation is hyper-personalised lobbies that adapt dynamically in real time based on player behaviour, region, and preferences. GR8 Tech is actively following these AI trends, focusing on LTV forecasting and delivering personalised content to enhance player experience. Our ambition is to lead the AI-driven transformation of casino platforms, helping operators anticipate player needs before they’re even expressed. Te future of iGaming will belong to those who can personalise at scale. At GR8 Tech, we’re building tools not to keep pace, but to set the pace.
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unimaginable. What new trends are on the horizon and how will GR8 Tech strive to stay ahead of the curve?
Yes, AI has already begun revolutionising the casino market, and it’s just the beginning. A key trend is AI-driven content and bonus campaign generation, adapting to individual player behaviour and preferences to boost engagement. AI also enables advanced player segmentation for fraud prevention and lifetime value forecasting, crucial for casino performance.
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