push to acquire Greenland from Denmark. Meanwhile, Norway is taking steps to protect


its nature by reducing tourism promotion rather than increasing tourism and revenue. Te country recently scrapped an advertising campaign that was aimed at attracting more foreign tourists and also plans to shelve other campaigns with the hope it will deter, rather than encourage, visitors from coming. Nature and the environment are deeply rooted in Norwegian culture and the country is famous for its forests, mountains and


fords. Children are taught there is no such thing as bad weather only the wrong clothing. Tourism in Norway increased by 15 per cent in


places like Lofoten (a chain of islands where visitors enjoy the Northern Lights and Midnight Sun) between 2022 and 2023 whilst the number of vehicles on the road has significantly increased. A contributing factor to the increase is the number of direct flights to Norway whilst visiting the country has become cheaper with a drop in cur- rency rates for those coming from the US and


Europe. Norway is less reliant on tourism revenue than other countries. For one the country has a strong economy mostly down to its oil exports. Although contradictory in terms of environmental protection and climate change it does mean Norway can afford to impose restrictions on tourism and visitors. One idea mooted is to give cities the right to introduce ‘visitor contributions’ otherwise known as ‘tourist tax’ which in turn will help finance tourism related public goods and services.


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