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News September 2025


Dutch tax increase isn’t working Operator News


Te Dutch Gaming Authority KSA (Kansspelautoriteit) has carried out an effect measurement into the consequences of the increase in the gambling tax. As of January 1 2025, the gambling tax has been


increased from 30.5 per cent to 34.2 per cent. Te purpose of this increase was to increase government revenues. Te Ksa’s effect measurement shows that this goal is not being achieved. Due to various developments, the gross gaming result (BSR) has decreased in both the online and the land-based market. As a result, despite the increase in the gambling tax, tax revenues have decreased. Te increase in the gambling tax means that


gambling providers must take measures to maintain their profitability. Tis can be done in various ways, for example by reducing costs or


Meta told to shut down illegal ads Legislation


Brazil’s Attorney General’s Office of the Union (AGU) has sent an extrajudicial notification to Meta (the parent company of Instagram and Facebook) requesting the removal of illegal advertisements from profiles related to unauthorised online betting and gaming. Te action was taken by the National Prosecutor’s Office for the Defence of


Supplier News NOVOMATIC’s final offer


NOVOMATIC has announced an unconditional ‘best and final’ cash takeover offer of A$1.00 per share for all the Ainsworth Game Technology shares it does not currently own. NOVOMATIC holds the largest shareholding in Ainsworth with an existing stake of 52.9 per cent. Ainsworth’s Independent Board Committee has maintained its unanimous recommendation of the scheme offer and has extended this to the takeover offer.


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increasing income. In the country-specific part of the market, the possibilities for this are limited. As a result, the tax increase will cause further problems for this part of the market in particular. Te Ksa is currently seeing a faster decrease in


the number of playing locations. For example, the number of playing locations in the first quarter of 2025 decreased by nine per cent compared to the last quarter of 2024. By comparison, between 2020


Democracy (PNDD) which is in turn part of the Attorney General’s Office. Te AGU argues in the notification that


Brazilian legislation requires that fixed-odds betting, such as online gaming and betting, be conducted only with prior authorisation issued by the Ministry of Finance. Terefore, companies that have not obtained


authorisation are operating illegally, which also renders the advertising of their services and applications illegal.


Operator News Rank Group flying high


Strong returns on investment have driven a steep rise in revenue and profit growth for the UK’s Rank Group, who is set to benefit from land-based casino reforms that are now underway. Rank, which operates the Grosvenor and Mecca brands, saw an 11 per cent increase in revenue, which was up to £795.3m, up 11 per cent year-on-year with all businesses showing growth. Te Grosvenor casino brand reported double-digit revenue, up 14 per cent.


Supplier News L&W delist from NASDAQ


Following a comprehensive review, the L&W Board has approved moving from the company’s current dual listing on Nasdaq and ASX to a sole primary listing on the ASX and expects to delist from the Nasdaq by the end of November 2025. L&W delivered earnings growth and margin expansion across all business segments in the second quarter on continued strong game performance and disciplined investment, with net income up 16 per cent.


Bally’s sponsors Nottingham Forest Operator News


Bally’s has signed up with Premier League football team Nottingham Forest as the club’s new front of shirt partner. Te Bally’s logo will feature on the men’s first team shirts and across the City Ground during the 2025/26 season. Forest is set to compete in its fourth consecutive Premier League campaign. Te sponsorship deal follows Bally’s continued


expansion in the UK market, including its acquisition of Aspers Casino in Newcastle and its recent multi-year partnership to operate the Monopoly licence across multiple markets that already include the UK, Spain, Canada and the US. Te partnership with Nottingham Forest


complements its expanding portfolio of destinations and brands, which in the UK also include Virgin Games, Jackpotjoy and Double Bubble Bingo sites.


and 2025, the number of gaming venues decreased by an average of six per cent per year. Te BSR has also decreased in the online


market, partly due to the introduction of various measures such as the Policy Rule on Responsible Gaming 2024 and regulation on playing limits. Nevertheless, the online market seems to have slightly more room to absorb the decline in the BSR than country-specific providers.


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