We wanted to develop a game which appeals to Africans and what they want predominantly is free airtime. Mobile airtime is the de facto
currency for many African countries. Tey top up regularly and use their mobile airtime to buy groceries and pay for electricity.
banking business isn't properly established in Africa. We also wanted to develop a crypto element as it's an emerging sector in Africa so have combined airtime with crypto as an early way of building a free to play model. Tis leverages the relationships that we have on the ground with the mobile networks.
Trough leveraging these relationships with the mobile networks, we suddenly have access to 99 per cent of the market in a cost-effective way. If we can inspire players to come and play for free and earn mobile airtime for nothing, we have a decent way of acquiring customers for very low costs. We then use elements like crypto to keep them retained before launching different products on the back of it.
We’ve also recently launched the Rise & Hustle sportsbook, lottery and casino products. Te business model is to utilise the free-to-play
ANTHONY BROADHURST COO & Co-Founder Rise & Hustle
JOSH JONES CEO & Co-Founder Rise & Hustle
elements, give away mobile airtime, and Rise tokens that are our cryptocurrency. What that's doing is building brand engagement and a level of brand loyalty you wouldn't normally see in a traditional iGaming operator. In turn, that allows us to cross-sell customers into higher LTV products such as sports. We're building an ecosystem which is predicated on giving something back to Africans through our platform.
Josh: It's important to us that this is not just a gimmick on the free-to- play side to drive them across to sports. Tat's not what we stand for. We want to have the option there, and it will be there as long as we're around, that users can go in and they can play free-to-play without deposits and there's going to be nothing that's forcing them to go over to the real money and the sportsbook. We will have those options there if they wish, but it's crucial to us that's an option. We're the consumer choice. If they don't have the funds to play on sports or
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