Hyper-Personalisation The iGaming Jackpot
Lusine Khudaverdyan, newly appointed Head of Casino Business at GR8 Tech, shares her vision for casino innovation. Offering insights into the most promising regions, Lusine explains how GR8 Tech is leveraging AI to stay ahead.
What’s your assessment of GR8 Tech’s existing array of iGaming solutions?
Te team has already done a great job in this area. When it comes to casino aggregation and our portfolio, it's not only about the number of games or providers—it’s about relevance. At GR8 Tech, we focus on listening to our clients and understanding what they truly need. Everything we do is planned and based on analysis to ensure our content and features are in demand and bring business value.
At GR8 Tech, we don’t just offer a wide game selection - we curate it. Infinite Casino Aggregation helps scale and gives operators the tools to own their strategy. Tey can manage, customise, and optimise content on their terms, while we provide the backbone and data to support their growth.
What data points are most important to you when analysing the performance of casino solutions?
Te strongest indicator of success is engagement-driven LTV. To boost it, we focus on personalisation - matching content and features to regional habits and player behaviours, creating an experience that feels made-for-you. To improve LTV further, it's essential to offer relevant, region- and player-specific content, along with features that keep players engaged and within the ecosystem. While other metrics like deposits and withdrawals matter, for casino, LTV driven by engagement is the top priority.
What are your immediate and longer-term priorities in terms of product portfolio expansion, operational efficiency, partner collaboration, and new market outreach?
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Our top priorities - portfolio growth, operational excellence, and strategic partnerships - are deeply linked. We’re actively onboarding new game providers with proven traction in key emerging markets in Southeast Asia and LatAm. Simultaneously, we’re evolving our infrastructure for scalability and working side-by-side with partners to adapt product roadmaps based on their market-specific needs. Flexibility is no longer a luxury - it’s table stakes.
You have extensive regional experience in Asia markets. What’s your take on the iGaming landscape in the Asia Pacific (APAC) region?
Asia has always been a high-value market. While it was once dominated by local operators, in the past 10 years more international providers have entered, though not all succeed. One key reason is that Asian players are highly demanding - they seek constant innovation and region-specific content. Importantly, there’s no single “Asian market.”
Each country is unique, with its own preferences. For example, India is seeing rapid growth in crash games, while slots underperform. In Southeast Asia, like Indonesia, slots dominate. In Korea, once heavily live casino-focused, slots are now gaining ground, making it more of a hybrid market.
Preferences also vary by player type - some markets favour high rollers, others prefer frequent, smaller bets. Some countries are open to new games and providers, while others prefer traditional offerings. Asia is diverse, and this is the most beautiful thing about the region.
What innovations and strategies are being employed in the APAC region, particularly regarding localisation and user engagement?
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