Norway Market Report


What began 75 years ago in 1948 as weekly betting slip sales has grown considerably and the group now offers various games from lottery games (Lotto, Eurojackpot, Vikinglotto, Keno), sports betting (Fantasy, Oddsen, and


Tipping), casino games and instant games. Te company has more than 2.17 million registered players.


NORSK TIPPING


It’s been quite a tough year for Norsk Tipping which has been under scrutiny following a number of indiscretions resulting in some high fines whilst player protection issues are also being moni- tored. Norsk Tipping was founded in 1946 and began


operating two years later and is a government- owned limited company now operating under the Ministry of Culture and Equality. What began 75 years ago in 1948 as weekly


betting slip sales has grown considerably and the group now offers various games from lottery games (Lotto, Eurojackpot, Vikinglotto, Keno), sports betting (Fantasy, Oddsen, and Tipping), casino games and instant games. Te company has more than 2.17 million registered players. Norwegians gambled just over NOK59m in


total in 2023 compared to NOK56.7m in 2022. On average each inhabitant gambled NOK10,697 equivalent to €937. Te Norwegian market was worth NOK11.8bn in GGR in 2023 and Norsk Tipping accounts for approximately 78 per cent market share (NOK9.2bn) divided between 47.6 per cent lotteries and scratch cards; two per cent gaming machines


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and 11.4 per cent online gaming. Te rest of the Norwegian gambling market is


made up of bingo 7.6 per cent; Norsk Rikstoto with 7.2 per cent, the Postcode Lottery and Pante- lottoriet, which together have 5.6 per cent of the market. Te Postcode Lottery was launched in 2018


and raises funds for the World Wildlife Fund and SOS Children’s Villages. It has an average annual turnover of up to NOK360m. Te Pantelottoriet (Recycling Lottery) has been operational since 2008 and uses empty bottles and cans recycled through a reverse vending machine converted into a stake in the lottery which raises funds for the Norwegian Red Cross. Tere are 2,200 recycling machines across the


country and each ticket to enter the lottery costs 50 ore with winnings of NOK50 minimum up to maximum NOK1m. Illegal gambling makes up the remainder which includes online casinos, sports betting, and poker games. It is estimated that around NOK1.3bn is the illegal gambling turnover – about 9.8 per cent market share. Norsk Tipping’s turnover for 2023 amounted


to NOK49.3bn with NOK40.1bn given out in prizes.


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