Grosvenor’s £15m Revamp ‘The Vic’ Back in the Spotlight
Grosvenor Casinos’ flagship London casino reopens with upgraded gaming floors, new dining, and expanded facilities ahead of Gambling Act changes. G3 speaks to Mark Harper, Grosvenor Casino MD, and Peter Turpin, GM at The Vic, about the transformation.
Grosvenor Casinos has completed a £15m transformation of its flagship West London venue, Te Victoria. Known as “Te Vic” and famed for its poker legacy, the Edgware Road casino now boasts upgraded gaming floors, a redesigned restaurant, an extended gaming terrace, and a refreshed exterior. Te refurbishment, Grosvenor’s largest-ever single- site investment, comes ahead of Gambling Act reforms that will allow Te Vic to double its gaming machines to 80 and introduce sports betting for the first time.
G3 interviewed Mark Harper, Grosvenor Casino MD, and Peter Turpin, GM at Te Vic about the relaunch, which marks a new chapter for the 60-year-old venue, blending modern design with its iconic status on London’s gaming scene.
What is the strategic vision driving Grosvenor Casinos’ decision to invest £15 million in transforming Te Victoria, particularly as the casino approaches its 60th anniversary?
Te strategic vision behind our investment is to modernise and elevate the player experience while celebrating Te Victoria’s rich history. Tis is our biggest investment in a single site and is all about making the casino a destination for first-class gaming. By enhancing the venue, we aim to attract both our loyal players and a new generation of gamers from across the UK, as well as our valued international players. Tis transformation is a testament to our commitment to offering state-of- the-art gaming experiences and solidifying Te Victoria's status as an iconic institution in the world of gaming.
Can you walk us through the key elements of the renovation, what new features or enhancements can guests expect from the revamped venue?
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With a £15m investment our refurbishment covers all aspects of the venue from the iconic Poker room to the air conditioning units but most of all is has been designed to enhance the player experience. Players can expect a striking new façade and entrance, a redesigned first-floor layout with more slot machines, and an extended gaming terrace with a fully retractable roof. Te venue also features an all-new outdoor bar concept, Te Terrace, premium finishes throughout customer-facing areas, advanced AV and media screens, and a completely redesigned restaurant offering a new menu of Middle Eastern and Arabic cuisine.
How does this investment reflect Grosvenor’s broader strategy for the UK casino sector in the coming years?
We have been on a continuous investment journey across our UK casinos over the past few years, all aimed at creating a more premium gaming experience which is fun, exciting and entertaining for our customers. We are experts in the product that we deliver, but it’s important that our venues match up to our high level of service.
Investment into Te Victoria is unique because it is our flagship casino in London and is a legendary casino amongst players from all over the world. It was important to create a modern and premium environment that best represented the brand and our ambition to create the best casino in the capital. By continuously investing in our casinos, we aim to stay at the forefront of the UK gaming sector, attract a wider player audience, and ensure that all our venues offer an enjoyable atmosphere for everyone.
In what ways does transforming a flagship property like Te Victoria position Grosvenor Casinos to better compete in the evolving entertainment and leisure market?
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