CreateFuture iGaming’s Secret Weapon
A world-class consultancy driving digital transformation across industries, CreateFuture provides strategic product and engineering support to help supercharge growth. Heading up the company's iGaming arm is Hass Peymani, who explains why successful digital transformations start with strategic alignment and empowered teams, not just tech.
What's the story behind CreateFuture’s growth from 50 people to 500+ in five years, and your remit to expand the company within iGaming?
Our DNA has fuelled our growth. At our core, we’re problem solvers who happen to have deep experience across multiple industries. We aren’t tied to any particular tech stack, and that enables us to create entirely bespoke solutions tailored to our partners’ challenges. We love a challenge, and it’s always been about putting people first and attracting diversity of thought with some of the brightest minds in the business.
Tis approach, combined with our tech-agnostic stance, has been the driving force behind our growth – taking us from 50 to over 550 people in the UK in around six years. It’s been an incredible journey, transforming us into a world-class digital transformation consultancy focused on helping businesses move faster and smarter with products and technology. We’re incredibly proud to support world-leading brands, such as FanDuel, Flutter, and Fanatics, alongside giants from other sectors, including Adidas, NatWest, and SkyScanner.
While our experience is broad, we are a secret weapon in iGaming for brands that need to accelerate, innovate or transform. We provide the strategic product and engineering support that helps world-leading operators supercharge their growth. A great example is our ongoing partnership with FanDuel, which supported them during their massive acceleration in North America.
We became deeply embedded in their team, with our experts working across hundreds of work streams to help them build, manage and optimise new products and services. With a partner so focused on customer experience, our goal was always to collaborate on achieving the best possible outcomes for their players, regardless of the technology.
60
Tat brings me to my mission here. My remit is to extend this transformative and collaborative approach to a broader audience within the iGaming world, helping more brands achieve their goals with an emphasis on business outcomes.
CreateFuture emphasises being an ‘embedded extension’ of clients. What does that mean, exactly, and how do you maintain deep collaboration without causing dependency?
Ultimately, we want to leave our partners in a better position than when we began our journey with them. Te entire organisation at CreateFuture is centred around understanding what the strategic goals of our partners are and ensuring that we deliver outcomes with them that meet or further those aspirations. It’s about unleashing their potential through strategy, product-led thinking and technology.
Te first steps for us as an organisation are to attract, retain, and develop exceptional colleagues who are diverse in their experiences, both in their careers and in their personal lives. We’re creating and building solutions that elevate customer experience, and a diversity of thought is essential for that to succeed.
Te team leaves their badges at the door on every client engagement, particularly when it comes to collaboration and embedding our teams within our partners' organisations. It’s about creating an environment of trust, confidence, and willingness to learn, guide and deliver on our shared goals.
Working in tandem to define the strategy, develop new products and solutions, and harness the power of modern technologies - whether it’s AI, Cloud, or the myriad of other technologies available - to deliver the best possible outcomes.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174
