After a rigorous application process, we were delighted to
receive the UKGC licence. It showcases us as a future-ready business prioritising good governance and long-term strategic and sustainable growth. Our successful growth
strategy is based on creating trust for visibly fair games and transparency in business.
Catch of the Day TaDa Gaming Nets UK Licence
Equipped with a UKGC licence, TaDa Gaming is gearing up to enter the prestigious but high barrier British market. Bryam Jacquet, Head of Business Development, explains how the
content provider has been drumming up awareness of its unique fish-shooting titles and what its localisation strategy means for operators and players in the UK.
Congratulations on attaining a UKGC licence. How significant is the award for the business?
Tank you! After a rigorous application process, we were delighted to receive the UKGC licence. It showcases us as a future-ready business prioritising good governance and long-term strategic and sustainable growth. Our successful growth strategy is based on creating trust for visibly fair games and transparency in business.
As the UKGC licence is an industry benchmark, our credibility with operators, aggregators and players has been boosted significantly.
Are there plans for TaDa to pursue additional licences in other regulated markets beyond the UK?
We expect the industry to become ever more regulated, especially Latin America, where we are currently expanding our presence in Argentina, Chile and Peru. Mexico is another developing market for us where have been building our brand for the last year. Recent success across U.S. states also encouraged us to apply for an AGCO licence to open up North American markets more fully.
Licence applications are good for focusing business plans and strategic development proposals so we will continue to apply for regulated – and regulating – market certification to ensure our portfolio is always ready to launch. However, our current focus is very much on the UK.
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How does TaDa plan to distinguish its offerings in the UK's saturated iGaming market, especially with the introduction of fish-shooting games?
We are known for delivering experiential gaming, unique gamification and valuable brand differentiation which is already raising our profile with UK operators and players. As part of our data driven localisation strategy we have tailored our offering to fit with UK specific time-on- device, spin speed and session length preferences. Further feedback from our aggregator partners enabled us to review win curve preferences (low vs high volatility) and bonus round engagement levels. Naturally, we are on top of regulatory compliance to fully align with UKGC mandates.
All our games already offer turbo play options and left-to-right navigation, which has been shown to boost retention for UK demographics, but we will continue to review RTP, bonus features and more idiomatic English language voiceovers. Our September launch of localised slots will include Fortune Coins, Devil Fire 2 and Clover Coins 4x4. Fortune Coins and the Irish led Clover Coins 4x4 are slightly retro, old school fruit machines with multiple interacting features such as Lock & Respin, cascading reels jackpots and free spins.
Devil Fire 2 is a very humorous take on saving money in your piggy bank with the help of a cute baby Devil. Designed to deliver highly engaging fun, these slots have above average RTP and medium volatility alongside a great theme and visuals.
BRYAM JACQUET Head of Business Development, TaDa Gaming
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