BETBY Trading Beyond the Feed
In the race to build more efficient and competitive sportsbook offerings, one crucial element often separates the leaders from the pack: in-house trading. While the industry has long
relied on third-party feeds, the tide is turning. Andris Backovs, Head of Trading at BETBY, explains why operators are waking up to the strategic value of owning their trading team.
Trading has historically been treated as a utility, something to be outsourced for cost-efficiency and scale, but today’s sportsbook environment is anything but static.
Market fragmentation, regulatory complexity, player personalisation, and the global rise of localised content demand a far more sophisticated, reactive approach to odds creation. And this is where in-house trading teams come into their own.
THE VALUE OF TRADING FROM WITHIN
An internal trading team brings operators closer to the product in ways that third-party services simply can't match. It allows them to control margins with higher precision, customise offerings depending on the region or user segment, and react to market shifts in real time.
On top of that, in-house traders act as the connecting bridge between product, data, and customer behaviour, identifying patterns, building models, and optimising pricing with a depth of insight that external providers rarely deliver.
Another often-overlooked advantage is innovation velocity. When trading is in-house, the product roadmap becomes more flexible. Want to launch a lower-tier tournament in a specific jurisdiction? Want to test a niche market or a unique bet type? In-house teams can conceptualise and deliver those ideas quickly, without being restricted by third-party integrations.
58
BETBY’S IN-HOUSE TRADING MODELS
At BETBY, we've long believed that in-house trading is a strategic pillar of product differentiation, and our commitment to it is not new. In fact, all titles in Betby Games, our proprietary e-sim feed, have long been powered by our own trading models.
Te recent launch of our in-house soccer trading model, timed with the start of the European football season, is simply the latest step in expanding these capabilities to new markets and delivering even greater flexibility to our partners.
Developed entirely by our internal team of expert traders, this new model is built to serve both high-profile leagues and under-explored competitions. What sets it apart is not just its independence from third-party feeds, but the way it leverages mathematical modelling, automation, and localised expertise to deliver a unique, highly customisable set of soccer markets.
At its core, the model uses raw data inputs and semi-automated processes to generate accurate odds. Unlike rigid feed-based systems, this approach gives us full control over the betting lifecycle.
Traders oversee the framework and intervene when needed, but the model itself is designed to run with minimal manual input. Tat means more efficiency, fewer errors, and faster time-to-market for new events or adjustments.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174
