First and foremost, our casinos are designed for players to enjoy a premium gaming experience. Offering the highest quality gaming experience is part of our DNA and something we are most proud of. Integrating premium dining experiences and sports viewing across our casinos enhances this overall player experience, which is central to our brand strategy and helps us compete in the evolving entertainment and leisure market. Te Victoria, for example, has been a constant on the London gaming scene for six decades. Te new features, such as the extended gaming terrace, outdoor bar, and premium dining options, create a vibrant and engaging atmosphere that enhances the player experience to better compete in the evolving leisure market.
How is Grosvenor responding to the expectations of younger, urban players, what trends or insights are driving the design, technology, and service updates at Te Victoria?
the largest Poker event outside of Las Vegas, Goliath 2025, in our casino in Coventry. Again, players travelled from all over the world as well as internationally to join our winner Paul Worsley, who took home a huge £300k. Te quality of these events, the service provided and, of course, the prize pools are key drivers.
As we continue to grow our Poker offering, we do though inevitably look to see how technology can provide a simpler, more effortless experience for our players. Tis year at Goliath our players were, for the first time, able to buy in and re-buy through our Grosvenor Poker Live app and this capability will soon be available at Te Victoria and our other casinos across the UK.
Could you discuss the cultural and historical significance of Te Victoria within London’s entertainment landscape, and why it was important to preserve or highlight that legacy during the redesign?
Te Victoria is the only casino in London to have remained in its original location for 60 years, making it a true staple of the
capital’s skyline. Preserving this legacy during the redesign was crucial because Te Victoria is such an iconic venue. It has always been, and continues to be, a beloved destination for players, both domestically and internationally.
It is a good question. Tere is no doubt that the consumer is becoming ever more demanding and is increasingly looking for more elevated experiences. Our new restaurant, external gaming terrace and outside bar provides some of those experiences over and above the gaming products that we offer. At the same time our sports viewing areas are second to none with the very latest HD technology and, of course, as we increase our slots offering, we are expanding our supplier base and introducing the very latest game packs and technology from around the world providing a gaming experience like no other in London.
Te Victoria is also renowned for its Poker scene which appeals to all demographics. We primarily attract these audiences not because of technical innovations but because we have the most experienced dealers, a wide range of games – both cash and tournament as well as options that fit all sizes of budgets. We recently held the London leg of our GUKPT tournament at Te Victoria which was a chance to show off the new look Poker room to some of our players. It attracted players from all over the UK as well as Europe and the feedback has been immensely positive. As recently as the start of August, we held
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MARK HARPER Managing Director Grosvenor Casinos
Te Victoria is the only casino in London to have remained in its original location for 60 years, making it a true staple of the capital’s skyline. Preserving this legacy during the redesign was crucial because Te Victoria is such an iconic venue. It has always been, and continues to be, a beloved destination for players, both domestically and internationally.
When we embarked on this redesign journey, we wanted to honour the rich history and cultural significance of Te Victoria while also ensuring it evolves to meet the needs of today's players. We believe we've struck the right balance, blending the charm of the past with modern enhancements to create a truly exceptional experience. Tis approach maintains the reputation and kudos of playing at Te Vic, making sure it remains a cherished venue and a leading casino for gamers. We’re now excited to shape the next chapter for Te Vic and make the next stage in casino history.
How will the venue’s new look and offerings influence customer engagement and loyalty, do you anticipate a measurable impact on footfall or spend?
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