Asia’s a fairly mixed picture when it comes to sports betting, and that’s no surprise given how diverse the region is. A deep love for sports is often the starting point, and India leads the way thanks to its huge cricket obsession. Tere’s already a booming fantasy and real-money gaming scene there, which often sets the stage for legal sports betting just like we saw in the U.S.
Sports Betting in Asia A Mixed Picture
Oscar Brodkin joined Sportradar in 2009 and currently serves as Managing Director, Asia Pacific (APAC), overseeing business and sales operations, driving business strategies, and developing new partnerships. Oscar outlines the sports betting picture across the region and details Sportradar's strategic approach.
Across Asia, how does betting volume differ across the continent's most popular sports of football, basketball and cricket?
It’s no surprise that a country’s favourite sports often mirror its betting habits. In South Asia, particularly India, cricket’s immense popularity is clearly reflected in betting volumes. Given the region’s large population, cricket stands head and shoulders above soccer and tennis in terms of betting turnover.
In East Asia, countries like Taiwan, Japan, and Korea, baseball and soccer take centre stage. Meanwhile, in Southeast Asia, basketball reigns supreme in the Philippines. Remarkably, during the NBA season, 46 per cent of all bets are placed on NBA games, even though those matches account for just 0.33 per cent of the total games available.
Cricket generates massive betting interest in India, Pakistan, Sri Lanka, Bangladesh - but football and basketball thrive elsewhere. How does Sportradar prioritise which sports to support with full odds and live data feeds across different markets?
We look at the big picture when deciding which sports to focus on, and we’re always refining our rights strategy to match what different regions need - especially the ones showing strong growth. Naturally, factors like cost and data quality also play a role in what we choose. We also listen to our clients who demand regional sports or those that
70
cater to their player base. Tat said, we’ve got the industry’s largest collection of live data, odds, and trading tools, so we’re more than equipped to support our 800+ bookmaker clients worldwide.
Sportradar’s end to end sportsbook solution ORAKO/Next-Gen and Managed Trading Services (MTS) are major tools in the company's APAC strategy. How do these platforms adapt for different betting cultures and risk appetites?
At Sportradar, we’re fortunate to have two robust platforms: ORAKO, which is great for government lotteries and custom projects - like our partnership with Taiwan Sports Lottery, and our high-performance NextGen platform, built for licensed brands. We also work with select third-party providers if clients need something tailored to their region.
All of these are powered by our renowned Managed Trading Services (MTS), which consistently delivers top performance no matter the market or how experienced the players are. MTS features advanced risk management built on AI-driven models and real-time price adjustments that maximise profitability and minimise exposure. Just last month, we helped our clients achieve a 9.6 per cent GGR margin!
How does Sportradar tailor AI driven odds models for sports like table tennis?
OSCAR BRODKIN Managing Director Asia Pacific (APAC), Sportradar
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174
