EVOPLAY


IVAN KRAVCHUK Chief Executive Officer Evoplay


Evoplay’s latest title, Uncrossable Rush, proves that a chicken crossing the road can be both thrilling and emotionally engaging. CEO Ivan Kravchuk reveals how visual style, UX clarity, and AI-powered tools are shaping storytelling in modern game design.


What's your take on the relationship between symbolic elements and background art?


I am sure that both these elements are important. A great example to answer this question is our game, Uncrossable Rush. Tere are two key ideas. Te first is that it is inspired by a once extremely popular game from the classic mobile segment. Te second is that Uncrossable Rush has a similar setting to our Adrenaline Rush series.


Everything in this game – from locations and vehicles to the overall atmosphere – immerses players in the familiar universe. In fact, this release is an attempt to combine the well-known game mechanics (symbolic elements) from classic projects with our unique setting (background art),


which we have been actively developing for over a year.


In what ways do animated effects such as cascading reels, win particles and symbol transformations help narrate progress or plot without traditional cutscenes?


All animation and audiovisual design is created to immerse the player in the game world and make their experience more vivid. Tis helps to build an emotional connection between the player and the characters, causing more engagement and empathy.


For example, in the case of Uncrossable Rush, our latest arcade-style game, this means sincerely rooting for the chicken that is trying to cross the road with courage.


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