BetConstruct's AI-Powered Platform Transforming the iGaming Experience Operators need a platform that improves the player experience, provides clear, actionable
insights to boost revenue and player engagement, while effectively combating bonus hunters. BetConstruct's AI-powered platform offers a range of intelligent tools that revolutionise CRM, risk management, game recommendations, and soon more.
REVOLUTIONISING PLAYER ENGAGEMENT
BetConstruct's CRM system is infused with AI technology that goes far beyond traditional post-factum analytics. Rather than relying on basic data, our platform provides a deep, predictive understanding of how players behave, allowing operators to foresee their future actions. Tis allows operators to offer highly personalised experiences and create effective marketing campaigns in order to nurture those players and turn them into VIPs, prevent churn, and better identify the right time and channel to reach them.
One of the standout features is the Potential VIP Identification tool. Tis tool uses advanced technology to spot players who act like VIPs but have not yet been recognised as high-value customers. Te system looks at gameplay patterns, session times, and game preferences, then creates a list of potential VIPs. Operators can engage these players before they become known to competitors and turn them into actual VIPs. Tis approach not only improves the player experience but also increases their lifetime value. A case study showed a 27 per cent success rate in converting these players into VIPs.
Another key feature is Predictive Churn Prevention. Powered by a sophisticated AI model, this tool identifies players who are at risk of leaving within the next 14 days. By recognising unique activity patterns, the AI gives operators a chance to act before it is too late. Tis allows for targeted offers and personalised communications to keep valuable players engaged, protecting revenue.
Additionally, the AI-Powered Segmentation Tool enables operators to break down their player base into dynamic segments based on player behaviour. Tis makes it easier to create targeted campaigns that speak directly to specific player groups, leading to higher conversion rates and more efficient marketing.
84
Operators can also use the integrated AI Chatbot to ask questions regarding their segments. For example, 'What is the smallest value of GGR in the Bonus Likers segment?' or 'How much is their bet share?' Te AI assistant will process the data and provide clear, actionable insights instantly.
UMBRELLA: PROTECTING PROFIT AND PREVENTING RISK
BetConstruct AI extends into risk management with Umbrella, a powerful set of tools designed to protect profitability and prevent hidden financial leaks. One of the key features is the Negative NGR Prediction tool, which identifies players who are likely to generate negative Net Gaming Revenue (NGR). Tis AI model analyses betting patterns, bonus costs, and player activity to identify high-risk players. It allows operators to reduce bonuses for risk-prone players, while ensuring that bonuses for profitable players remain unaffected, protecting overall profits. Tis proactive approach helps prevent financial losses before they occur.
Another important tool within Umbrella is the Fraudulent Game Style Detection. Tis AI tool categorises players based on their behaviour, identifying risky game styles such as 'Bonus Hunter' or 'Arbitrage.' Te system alerts operators in real time, making it easier to spot fraud and take immediate action, and even automate blocking of fraudulent players. Tis enables risk managers to quickly address fraudulent behaviours, reducing the need for manual reviews and ensuring more accurate, reliable risk management.
PERSONALISING THE PLAYER EXPERIENCE
To improve player engagement, BetConstruct offers the Game Recommendation System AI-powered recommendation system. Tis tool personalises the player experience by offering game recommendations based on individual preferences. Te system understands player habits
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174
