An internal trading team brings operators closer to the product in ways that third-party services simply can't match. It allows them to control margins with higher precision, customise offerings depending on the


region or user segment, and react to market shifts in real time. Another often-overlooked advantage is innovation velocity. When trading is in- house, the product roadmap becomes more flexible.


UNLOCKING EXCLUSIVE MARKETS AND HIGHER MARGINS


Another key aspect of this launch is the strategic upside it offers to operators. Because the trading logic is proprietary, it enables the creation of exclusive markets and localised tournament offerings that simply aren’t available through generic B2B feeds.


Operators can now offer bespoke leagues and competitions that cater to their specific audience, be it regional preferences or niche events. Tis not only enhances the front-end product but improves engagement metrics across the board: higher conversion rates, stronger retention, and deeper session times. And with greater control over market creation and pricing, operators can also enjoy improved trading margins, with more room to invest in customer acquisition for instance.


A GLIMPSE INTO THE FUTURE


Creating our own trading models represents a technical upgrade and a paradigm shift in how sportsbooks think about control, innovation, and differentiation.


In an increasingly competitive market, the ability to offer something unique can be the difference between growth and stagnation.


As more operators recognise the strategic value of in-house trading, we expect to see a broader industry shift. Tose who invest in their own models, whether directly or through partners like BETBY, will be better positioned to meet the demands of today’s bettor.


ANDRIS BACKOVS Head of Trading BETBY


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