Of course, we have ambitious commercial targets for an investment of this size which we will be measuring against on a weekly basis. Every aspect of the venue is now state-of-the-art. Te new look and facilities, such as the extended gaming terrace, outdoor bar, and premium dining options, are designed to create a vibrant atmosphere.
We believe these upgrades will enhance customer engagement and loyalty, attracting players from across the UK and internationally. Our customers are like family across all our venues, including at Te Victoria. Our dedicated teams know many players personally and keep in touch, while also warmly welcoming new players. Tis transformation makes the Grosvenor Casinos’ gaming experience special, and we are confident it will positively impact footfall and spend.
What operational or business challenges do you foresee in executing the largest single casino investment in Grosvenor’s history, and how are you managing those?
Of course - we have to be realistic - and the largest ever investment in a single site in our history offered a daunting challenge when this project began. As with any long-standing London establishment, we encountered unexpected challenges along our journey. Tere were several instances where we stumbled across unforeseen issues, so we made sure to build a contingency into the project to cover those unexpected costs and problem solving!
Despite these operational challenges, we are incredibly proud of the final outcome. With a £15m investment, there has been a wide-scale transformation, from state-of-the-art air conditioning units to upgraded gaming tables. You name it. Our goal is to enhance the customer experience around the clock, and we've achieved that through careful planning and execution. It has been a challenging journey, but the results speak for themselves. Te extensive upgrades and improvements ensure that Te Victoria remains a top destination for players, providing an exceptional experience 24/7.
How does this investment align with Grosvenor Casinos’ commitment to responsible gaming and regulatory compliance in the UK?
Safer gambling underpins everything we do and is a cornerstone of how we operate. In essence, we believe that the skillsets of our colleagues allied with the safety checks and balances that we have in our venues can combine to give customers an enjoyable, safe experience with us at all times. Our proactive approach to team and management training, along with our policies and procedures, not only align with but exceed industry standards.
Tis commitment to responsible gambling is not limited to just Te Victoria, but is upheld across all of our casinos. We are dedicated to ensuring that players can enjoy their time with us in the most enjoyable and responsible manner possible.
Looking ahead to the 60th anniversary and beyond, what are your goals for Te Victoria in terms of positioning, performance, and long-term brand equity?
Te Victoria has always been an iconic casino, and this investment reinforces the strong reputation rooted in the venue. Whether it’s Poker or general table gaming, we aim for Te Victoria to continue attracting both new and loyal customers from around the world and domestically.
Our goal is to reimagine what a flagship venue can be, doubling down on our commitment to elevate the player experience while also honouring the legacy of one of the world’s most respected casinos.
By enhancing Te Victoria, we are not only positioning it as a premier destination for gaming but also ensuring its long-term brand equity and performance remain strong. We look forward to seeing Te Victoria continue to thrive, bringing together a diverse audience and setting new standards in the gaming industry.
Te Victoria has always been an iconic casino, and this investment reinforces the strong reputation rooted in the
venue. Whether it’s Poker or general table gaming, we aim for Te Victoria to continue attracting both new and loyal customers from around the world and domestically. PETER TURPIN
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General Manager Te Vic
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