While our experience is broad, we are a secret weapon in iGaming for brands that need to accelerate, innovate or transform. We


provide the strategic product and engineering support that helps world-leading operators supercharge their growth. A great


example is our ongoing partnership with FanDuel, which supported them during their massive acceleration in North America.


Can you walk us through CreateFuture’s role in FanDuel’s transformation, scaling from a few embedded teams to over 10 teams and 100+ consultants in under a year?


Our relationship with FanDuel started in 2020 in Edinburgh, where we are headquartered. FanDuel was seeking a partner who could integrate seamlessly into their operating model and help them scale at a rapid pace. Our people-first approach, technical standards, and our ability to scale without compromising quality were a powerful combination in delivering key business outcomes. At the same time, FanDuel hyper- scaled to become the number one sportsbook in the US market.


What areas of FanDuel’s platforms and operations did you provide support on?


We’ve supported FanDuel on multiple workstreams and continue to do so. We helped them elevate their gaming verticals, such as Sportsbook and Casino, by designing and delivering powerful innovations to boost efficiencies and player engagement. We have leveraged innovative technology to slash deployment times, enhancing automation and reusability. We worked across FanDuel’s PAM, including saving over


HASS PEYMANI Head of iGaming CreateFuture


£12m annually through advanced fraud prevention.


We then led FanDuel’s largest-ever project which was to bring Canadian operations in-house. Tis was an incredibly complex but ultimately rewarding migration. Te FanDuel Canadian operations, initially handled by GAN and IGT, were giving away significant margin and not providing the FanDuel best-in-class player experience. FanDuel sought to bring its operations in-house for better control and to fully leverage its innovative edge.


However, the Group was clear that any work to improve the Canadian operation must not impact the US roadmap. Te goal was to migrate onto FanDuel’s core platforms, leveraging the existing systems and scale, and reducing the risk and cost associated with third-party systems. To help them achieve their goal of expanding their market presence in Canada by delivering an exceptional experience for Canadian sports fans, our mission was to facilitate a seamless transition. It involved significant changes to FanDuel’s US codebase to facilitate independent Canadian operations, thereby bypassing the need for third-party providers.


We initially deployed 10 teams across business verticals, working closely 61


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