Te biggest challenge isn’t the tech, it’s the mindset. Operators need to rearchitect not just
their platforms, but their thinking around value and collaboration. Tat means data pipelines, governance, and above all, getting teams aligned. Tat’s where we support them, with
onboarding frameworks that simplify how to set up for success from day one. We’ve done this enough times to know what works.
SIMON LIDZÉN CEO, Fast Track
Simon Lidzén is the CEO and Co- founder of Fast Track, a disruptive B2B tech company on a mission to drive digital transformation through innovation and automation. Lidzén is a visionary leader in technology, product development, and organisational scalability, with over two decades of experience shaping the gaming industry.
segments. Tey react, but they don’t adapt. Fast Track replaces that with an AI-driven, real-time engine that learns and evolves with the player. It doesn’t just automate; it orchestrates personalised journeys dynamically. You’re no longer targeting broad segments. You’re engaging the individual, at scale.
We act as the central brain, connecting data from all systems, email, games, bonus engines, you name it. Operators don’t bolt Fast Track onto legacy systems. Tey rethink their infrastructure from the ground up around real-time engagement.
How do you convince operators to take that leap, to dismantle their existing systems?
Once they see the platform in action, that’s usually the moment. When they see how quickly they can set up activities, how they can design experiences with real-time feedback loops, something clicks. Tey realise the old way doesn’t scale. Most operators already know they need change; we just show them what that looks like operationally.
Are operators technically ready for this kind of transformation?
Many are getting there. Te biggest challenge isn’t the tech, it’s the mindset. Operators need to rearchitect not just their platforms, but their thinking around value and collaboration. Tat means data
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pipelines, governance, and above all, getting teams aligned. Tat’s where we support them, with onboarding frameworks that simplify how to set up for success from day one. We’ve done this enough times to know what works.
And how does AI reshape all of this in the next few years?
We’re still in the early innings of AI’s impact. Right now, many companies are just automating what they already do. But the true shift will come when we stop replicating existing workflows and start asking: what if we never needed them in the first place?
AI can eliminate unnecessary layers, break silos, and democratise decision-making. It’s not about replacing people; it’s about liberating them from manual tasks, from systems that constrain creativity. CRM is becoming less about channels and more about experiences, and that changes everything.
So your platform is as much about the “how” as the “what.”
Exactly. We’re not just selling software. We’re inviting operators to join us on a new path, to reimagine how they engage players, how they structure their teams, and how they perceive value. In an environment where change is constant, direction matters more than perfection. Te partners who win will be the ones who care not just what they build, but how they build it, and with whom.
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