JEEVAN JEYARATNAM Chief Betting Officer Abelson Sports
MATTHEW FERRERA Sales Manager Altenar
THOMAS HOLLAND Vice President of Product Genius Sports
Countless Possibilities What’s next for Micro-Betting?
A raft of betting markets are beginning to emerge, providing opportunities for sportsbooks to reach and engage new audiences with smaller, quicker bets more focused aspects of each sport. Abelson Sport's Jeevan Jeyaratnam, Altenar's Matthew Ferrera and Genius Sports’ Thomas Holland share their thoughts on what's next for the growing segment.
How popular is micro-betting, and what's the potential for this segment of the betting market?
Jeevan Jeyaratnam: Before I begin, I'd like to point out that Abelson Sports does not offer its own micro-betting markets but rather has partnerships and supports those that do. Micro-betting helps bridge a gap between sports betting and casino by using casino-style betting mechanics. It presents punters with a plethora of bets for any live match, increasing betting opportunities, bringing with it increased engagement and therefore handle.
Micro-betting is a product of our times- where Tik Tok videos and Instagram reels must land within seconds to hold attention spans. Micro-betting is by nature and title short-format, using narrow time frames for action to occur and therefore involves fast settlement and play, with a frequency similar in style to what might be seen in a casino.
It is also a product that traces its roots back to 2010 and Cantor’s eDeck, but it certainly couldn’t have existed in the same format or style years ago. It requires low latency, highly accurate feeds from
108 trusted suppliers and similar fast, reliable delivery mechanisms.
Te segment has huge potential; it is a rapidly growing vertical and plays incredibly well into many sports. Its popularity in LatAm is another reason to be bullish. Some say, with plenty of justification, that it is the fastest growing vertical in sports betting. It’s now so popular that certain US states want it banned! Tis growing negativity, as evidenced by New Jersey and Ohio lawmakers, stems from a view that allowing markets such as “next pitch” are open to abuse. Indeed, that metric is the cornerstone of the Ohio objection.
Compliance and regulation is key for suppliers and operators offering these markets but ultimately the transparent nature of legalised sports betting helps identify bad actors. Banning micro-betting in Ohio won’t stop the black market offering such bet types and that presents a much greater threat to sporting integrity.
Te language used in any censorship needs very careful attention or all in-play prop bets (think, next goalscorer) will be deemed illegal. Something that would be incredibly harmful to operators, customers, channelisation and the State coffers.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174
