CASE STUDY
JENNIFER ASHALL interim direct marketing manager
I joined Shearings in 2008 on a part-time basis in the reservations department while I was at university. I’d always had an interest in travel and loved being able to book customers their perfect holiday. After finishing my degree
I was offered the chance to work on a cruise ship chartered by Shearings. It gave me a great first- hand insight into what was important to our customers. This experience proved vital in my next role, when in 2013 I was offered a secondment in the marketing department, as a customer experience executive. Four years on and I’m
Caledonian Travel provide coach holidays, tours, themed and specialist short breaks across Britain, Ireland and Europe, serving more 600,000 customers each year. From Showtime, Sports, Family Fun and Special Events breaks through to European Adventures, the company’s product portfolio is wide and varied. The Group also owns two
hotel brands, each offering a different experience. Bay Hotels features 30 hotels in some of Britain’s best-loved holiday resorts in Wales, England and Scotland. The hotels are a base for the tour programmes of Shearings,
National Holidays and Caledonian Travel, as well as being popular destinations for hotel breaks . Coast & Country Hotels is a collection of 15 iconic hotels, offering unique and unrivalled locations. Historically popular as coach tour destinations for Shearings Holidays, today Coast & Country Hotels also provides the perfect backdrop to elegant weddings, highly productive meetings and wonderful holiday getaways. Shearings Leisure Group also operates its own transport operation with high specification coaches
covering 19 million miles each year. It also owns travel agencies, Wallace Arnold Travel, selling a variety of holiday and travel-related services. At Shearings, we
recognise that the success of our business depends on delivering a quality product. Our people are the key to delivering this quality today, and in the future, which is why we invest and are committed to high quality training and development for all our employees and are acknowledged within the industry for the quality of training and development we offer.
still enjoying my career in marketing. I’ve been lucky to have experienced different roles within the department from customer experience executive to marketing executive and currently I’m interim direct marketing manager.
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