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of Options ☞ romoting


Advertising Advertising is key to raising the profile of a company. In-house or specialist agencies design and implement campaigns for print, TV, radio and online. They also take care of direct marketing and brand building via social media. Roles include creative, account management and planning.


Content producer The person in this role produces the pictures, video and words for a website. As well as being creative and a good writer, producers need to make sure the site is frequently updated and that the content is optimised for search engines. Businesses recognise that having compelling content on their website is a good way of increasing the amount of time users spend on it.


Field marketing These firms provide marketing


ravel


services for travel companies by promoting them directly to other travel companies and consumers. For the trade, this may be through training events, conferences or organising relationship- building events such as awards ceremonies.


Marketers Most travel companies have someone responsible for marketing, either in-house or at an external agency. The remit can be wide, from brochure production, training events for agents and carrying out market research to email marketing and managing social media accounts.


PR All travel and tourism firms and destinations need staff specialising in media relations and internal communications to help get their message across. They will either employ


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