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A World of Options The Business of Travel Media


Magazines, websites and broadcast programmes need journalists and producers with knowledge of destinations and travel. Jobs on titles such as Travel Weekly, which reports on the industry, also require business journalism skills. Other roles include advertising sales, web development and print production.


Product managers Product managers have expert


knowledge and a good understanding of the general market for their region. They are heavily involved in brochure production, making sure information about the travel products and destinations is properly collated and accurate. This includes rates, fares and photographs. The product team is commercially aware and responsible for developing products, reviewing and analysing market trends, and managing and improving profitability. At a more junior level, a product executive will load and maintain product information on reservations systems and websites, proofread copy for brochures, manage the photo library and assist with the


compilation of information regarding the marketplace and competitors.


Purchasing Roles in purchasing, contracting and procurement are based around buying. Contracting and purchasing roles usually involve negotiating and working with suppliers. Tour operators or airlines have contracting and purchasing staff that secure the best rates for their company, make sure the supplier is the best fit for their business and then ensure it delivers on its side of the contract. As well as good business skills, it helps if you can speak another language. The procurement role involves managing a company’s bulk purchases, such as for stationery or towels, and working on the initial deal with a supplier.


Training and development Specialist external training companies go into


organisations or work online with employees to help them acquire a specific skill or qualification. Other providers work with suppliers to develop training programmes. There is also in-house training and people who go into companies and train teams face to face. The main roles in the sector are trainers and assessors. There are also business development and sales roles that encourage firms to either take up a training scheme or develop one via the training provider.


Yield/revenue management This role involves setting the prices of holidays or products, and ensuring the business is commercially viable all year-round. Yield managers are always looking to make as much profit as possible by analysing booking levels, price, forward bookings, capacity and market conditions, which could be influenced by a range of factors. The role involves making commercial decisions to ensure as many holidays as possible are sold at a good profit.


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