Session 3: Re-Strategising Broadcasting Unions for Better Sports Coverage
T
he moderator of this session was Mr Jiang Heping of CCTV- China and also Chair of the
ABU Sports Group. The panellists were: Mr Abdelrahim Suleiman, Director General of ASBU-Tunis, Mr Stephen Kuerten, Director Eurovision Services and Sports –EBU, Mr George Lomotey, Channel Manager, GTV Sports- Ghana Broadcasting Corporation and AUB Director of Sports, and Mr John West, EVP Sports, TVNZ-New Zealand.
Mr Kuerten said that sport is becoming a vehicle to transport other goods and this is why at the EBU, we favour bundles of sports events. The value of the sports rights is a pressing issue that needs close attention. He gave the example of new business cases in China which constitute a big threat and challenge to all broadcasters in the world. It is also time to think of the match Media Rights v/s Broadcast Rights.
Mr Lomotey made an overview of the difficult situation for African broadcasters to acquire big sports events. The AUB is keen to cooperate with ABU members and other Unions to satisfy the huge sports audience of the African continent.
One of the main challenges for the broadcasting unions is to manage the diverse needs of their members. The choice of sports events varies and is not the same in different countries. John West thinks that the Union should be able to strike a balance and at the same time define strategies for new media.
Mr Suleiman was among the other speakers who agreed that sports broadcasting has to meet the challenges of new media and how to cope with the 3D, HD, 4K, 8K and VR technologies.
ABU News 45
Mr Abdelrahim Suleiman, DG-ASBU, Mr Stephen Kuerten from EBU, Mr Jiang Heping, CCTV-China, Mr George Lomotey from AUB and Mr John West, TVNZ-New Zealand.
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