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WBU Conference


Ms Shanthi Bhaghirathan, MBC/MTV-Sri Lanka, Mr Brandon Oelofse, RNW- Netherlands, Ms Natasha Eves, SBS-Australia, Mr Gregoire Ndjaka, DG-AUB and Prof Dr. Chandra Muzaffar, President of JUST-Malaysia.


Session 2: Breaking the Circle of Violence – Media for Peace and Tolerance


T


his session was moderated by Mr Brandon Oelofse, Senior Trainer at RNW-Netherlands and


the panellists were: Prof. Dr Chandra Muzaffar, President of JUST-Malaysia, Ms Shanthi Bhaghirathan, Group Director MBC Network-Sri Lanka, Ms Natasha Eves, External Affairs Manager, SBS-Australia and Mr Gregoire Ndjaka, Director General of AUB.


Prof. Muzaffar said that good management of resources leads to less conflict and more peace. One way to avoid violence is to give maximum satisfaction to all groups in society and at the same time, radio and television content should be to the satisfaction to all groups of listeners and viewers. He added that we should avoid at all costs the control of resources by a minority group.


Talking about the effects of post-war and pluriculturalism in Sri Lanka, Ms Bhaghirathan said that the media should be the true catalyst of change. MTV-MBC, she said has been an active stakeholder in the national process and nation building. She believes that media remains a powerful tool


44 ABU News


to promote peace in any country and today social media interacts with traditional media to bring change.


Ms Natasha Eves thinks that today media should be very vigilant in tackling issues related to radicalism. There could be counter effects as media has witnessed this year in Paris and Brussels. She is convinced that the media has a crucial role to play in building social cohesion. She recalled that SBS Australia is known to constantly reflect the diversity of the Australian audiences.


Radio is the most powerful media in Africa. During the Rwanda Genocide, a radio promoted interethnic violence which caused the killing of about 100,000 people. Mr Ndjaka said that today it is no more the case. Stakeholders have come together to discuss how media can help prevent conflict and violence. Policy makers are aware that the media is helping to win other battles such as Ebola, Malaria, and HIV Aids. Lots of effort has been put in for the media today to be a key player in bringing social justice, peace and the respect of human rights.


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