96 Saturday 14.09.13 theibcdaily Glimpsing Ultra-HD future Opinion
When HEVC is combined with MPEG-DASH, eMBMS, and LTE the future is bright for HD and Ultra-HD says Eric Gallier, VP of marketing, Thomson Video Networks
IBC is always a microcosm of the trends, challenges, and technology solutions that are shaping the current broadcasting landscape – and this year’s show is no exception. Currently, our customers are
facing intense pressure to deliver content on the complete spectrum of user devices and platforms, and extend their infrastructures to support upcoming Ultra-HD formats. They are looking for solutions that will enable them to deliver OTT and multi- platform services in the most cost-effective and bandwidth- efficient manner possible, without compromising the consistently high HD picture quality that viewers expect. The opportunities have never
been greater for operators to latch onto new paradigms such as TV Everywhere,
Connected TV, and second- screen TV viewing to grow new audiences and reduce churn in their pay-TV services. For these services to be
successful, they must operate as an extension of conventional broadcast television by offering the same quality levels and viewing experience that consumers are accustomed to on their home TVs – including HD resolution, multiple languages and subtitles, and a consistent graphical user interface. Another important trend is
the emerging High Efficiency Video Compression (HEVC) standard, which offers great promise for next-generation 4K distribution networks to support Ultra-HD. Still in development, HEVC has already been demonstrated to offer a bit-rate reduction of up to 50% over H.264.
delivery appears on the horizon. As media enterprises begin
Eric Gallier: ‘Easing the path of video delivery’
Since HEVC will allow
operators to send the same streams using half the bandwidth, OTT will not only become a more profitable venture but the picture quality will be able to keep pace with consumers’ ever-evolving expectations as Ultra-HD
to realise the promise of HEVC for next-generation OTT delivery, advanced encoding technologies will be a key enabler – and that’s where Thomson Video Networks comes in. One of the first worldwide implementations of HEVC is our ViBE VS7000 multi-screen video encoding/transcoding system, which features our own HEVC compression technology. At IBC2013, Thomson Video
Networks is demonstrating several solutions that enhance the viewer experience while maximising available bandwidth and video quality. Innovations on display include an HEVC playout system, powered by the ViBE VS7000, which enables broadcasters to trial and demonstrate UHD content on their networks.
As a case in point, visitors to
our stand will get a glimpse of the multi-platform and multi- screen future when HISPASAT, a leading satellite transmission operator with a strong presence in South America, demonstrates a trial deployment of the ViBE VS7000 to deliver HEVC- encoded Ultra-HD content to air via its satellite platform. With such technology
advances, can widespread commercial adoption of HEVC and Ultra-HD delivery over 4K networks be far away? We believe the future looks
bright for HD and Ultra-HD content delivery on any type of device and network – especially when HEVC is combined with exciting new technologies such as MPEG-DASH, eMBMS, and LTE. In the near term, the bandwidth savings afforded by these technologies translate directly into reduced operating expenses, while easing the path of video delivery in today’s multiplatform world. 14.A10
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