26 Saturday 14.09.13 theibcdaily Latest HEVC advances demonstrated Elemental Technologies By Ian McMurray
Advances in the company’s implementation of its
HEVC/H.265 video codec and
in enabling 4K video processing are the IBC focus for Elemental Technologies, where the company is showcasing its full suite of multiscreen video
processing solutions.
Since NAB 2013, Elemental says that it has advanced its HEVC/H.265 codec
implementation to support 4K Ultra HD and to process 1080p HEVC video streams at 2.8Mbps – a 20% reduction in
bitrates.
The company is also talking to IBC visitors about recent wins it has secured, including Foxtel, where Elemental systems are used to process more than 50 channels of content for the Foxtel Go OTT and TV Everywhere
services. Elemental has also been selected by NDR (Nord Deutsche Rundfunk) where its systems are performing 24/7 encoding of live content and creating video streams for publicly and freely accessible web portals and mobile apps, and by Teleste, where it is is powering Optimo, a complete multiscreen solution for managing and distributing TV channels and interactive services on DVB, IPTV and OTT networks. In addition, Keith Wymbs, VP marketing at Elemental, noted that the Elemental Cloud Platform as a Service (PaaS) has been deployed on three continents. “With Elemental Cloud, customers have unprecedented insight into their own transcoding trends and control over resources, cost and availability,” he said. 4.B75
Flame burns even brighter Autodesk
By Carolyn Giardina Autodesk has unwrapped Flame Premium 2014 and Autodesk Flame 2014, with a new version of the toolset originally offered exclusively to subscription customers as the 20th Anniversary edition. The software will be available later this month. New features include timeline to batch tree conversion, new RGBA nodes, new RGBA timeline effects and full 16-bit float support for all image- processing operations across the application. New on-the- fly rendering in the timeline was added to improve user interaction and performance. Flame Premium 2014 and Flame 2014 also now offer multi-layer warping of surfaces in 3D while in Action. Additionally, Flame Premium Grading and Lustre gain improved background rendering, enhanced colour decision list support, RGBA OpenEXR support, floating window for stereo 3D workflows and Stereo 3D SDI monitoring. Director and visual effects artist Jon Hollis of Nice Shirt Films and Raised by Wolves in the UK, who is also a beta customer, is guest presenting this week at Autodesk’s IBC stand. 7.D25
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