24 Saturday 14.09.13 theibcdaily Perfecting today’s IT workflows
By bridging on-premise and cloud deployments companies can create an infrastructure-agnostic world explains Michelle Munson, president, CEO and co-founder, Aspera
Today’s media transport, storage and management is becoming increasingly daunting. Not only are content formats more numerous and complex, they must flow quickly and securely through infrastructures that are nimble to meet requirements that can change rapidly – sometimes within minutes. As a result of these new
challenges, media workflows are becoming exponentially more complicated. They require end-to-end, customised and automated operations, often with a combination of cloud and on- premise storage, and powered by network transfer of large media file sets – the ultimate ‘big data’. They frequently require the integration of multiple geographically dispersed teams and processes that must
simultaneously access, share and manipulate files. And finally, these systems must have the ability to efficiently publish to multiple screens and platforms. To achieve these modern
workflows, digital content needs to be securely and practically ingested, accessed, transcoded, distributed and archived – whether in the cloud, on premise or a combination of both, and regardless of network distance or bandwidth conditions. Consequently there’s a growing need for new infrastructure-agnostic high- speed transport and workflow automation technologies to fill this technology gap. By bridging on-premise and cloud deployments, companies can create an infrastructure- agnostic world for ingest, management, storage and
distribution of digital media content. Technology has matured to
allow seamless and lightning- fast data ingest. Data, in the form of files of any type, can now be uploaded and downloaded in and out of the cloud or on-premise, easily, quickly, and up to 1000 times faster than traditional FTP- based transport modes. This data can be moved securely from and to any location in the world with perfect efficiency, independent of network delays, and with security features including encryption and integrity verification. This new high-speed
transport protocol and other developments are allowing cloud-based solutions to mature alongside the growing amount and complexity of content that must be handled and optimised. Today’s
business model for cloud-based services is a boon to companies of all types and sizes. A pay-per-use model allows
scaling up or down as needed, and saves costs as organisations only pay for the capacity they use. Cloud- based solutions also don’t require the infrastructure and set-up costs associated with data centers. Set up time is hours, not weeks or months. At IBC, we’ll see customers
looking to meet their needs for faster, more efficient and cost- effective asset transfer, storage and management. Some will look to the cloud; others will look to meet their needs through a mix of legacy infrastructure and new technologies. There is a tremendous
market opportunity for innovators who can provide software to help automate and manage new media workflows either on-premise or integrating directly with large public cloud providers such as Amazon S3 and Windows Azure, or open source software for public and
Michelle Munson: ‘Lightning-fast data ingest’
private clouds like OpenStack. Easily downloadable web
applications that extend file delivery, exchange, collaboration and distribution capabilities for users in any environment – on-premise or on cloud storage – are extremely valuable. In our environment of
ubiquitous IT connections, moving large data over the internet is here to stay, and perfecting this process and its workflows to accommodate the challenges of today’s media landscape will be a dominant theme here at IBC. 7.K30
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