Cloudy future for the STB? theibcdaily
14 Saturday 14.09.13 New landmark GUI Conference Today
By Chris Forrester We all have them, and some of us – sadly – own a few too many, but this extremely timely IBC session will examine the future of the set-top box especially in an increasingly on-line and app-driven world. Indeed, some pay-TV operators are increasingly looking to deliver their services through an app on mainstream CE manufacturers’ devices rather than build and support their own STB. Telia Sonera is a good example of this, having recently launched an app that takes control of a Samsung Smart TV when it detects a TS broadband connection.
Does Roku’s European VP Clive Hudson think STBs are yesterday’s tech?
Harris Broadcast By Dick Hobbs
Today
and growing consumer demand.
15:30-17:00 Forum
So, with the growing tension between modes and methods of delivery putting pressure on both the MVPDs and the infrastructure providers as more content gets delivered
Recently there have been a few cases of companies selling off their STB divisions, such as Google and Motorola Mobility, Cisco and Linksys. What are the reasons for this? European power management requirements have rendered older STB technology obsolete, while the cost of STB development, integration, management and upgrading is huge and a considerable barrier to advancing technology precisely when there is high
over IP, are we seeing the death of the set-top box? And is this a global picture? What about the less connected countries and regions of the developing world? Representatives from pay-TV operators and OTT services, as well as business and technical staff from broadcasters looking at their route to market will hear an expert panel debate the issues. Are we coming to a world where the operator as an app is the norm? Is it really a case of either/or? Or is there room for both the cloud and the set-top box in the Connected Home?
A sophisticated new graphical user interface for the Landmark software will also give users of the Harris Broadcast sales, traffic and billing system better access to the underlying data. The system now provides more powerful business analytics and reporting. “This is not just a modern look and feel,” said Tim Eyles, a Harris Broadcast global solution architect. “It allows users to get more value from the data, to determine and show the value of the airtime you are selling.
“This in-depth business analytic functionality is something that our customers, particularly n the European market, have been asking for,” he added. “This is not a speculative development or
just a cosmetic improvement.” Harris Broadcast claims Landmark as one of the most widely used media sales platforms worldwide, handling millions of spots each month. The new version handles much of the routine processing automatically, allowing users to highlight key operational information when required. Landmark’s new ‘active tile’ architecture enables staff to extract management data instantaneously, it is claimed. This leads to information on campaign performance, log delivery confirmation and other tasks displayed on desktops in realtime without requiring interrogation of the system. This information is interpreted through live data analytics and presented through instant graphical representations. The result, suggests Eyles, is that Landmark helps broadcasters and nonlinear content distributors “understand if you are getting value for money, create campaigns across media and look for trends”. 7.G20
Landmark landscape: A new GUI debuts for Harris’ Landmark software
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