theibcdaily Saturday 14.09.13 107
Off the wall: TV disappears Claudio Lisman Q&A
Cisco By Adrian Pennington
Within the next five years advances in display technology will make science fiction reality, with screens that are
unobtrusive, frameless, ambient and ultra-high definition. So claims Cisco, backing up its statement with a showcase of videowall Fresco, demonstrated in private at IBC2012, and available this year for all to see. The prototype uses
professional monitors with 5mm bezels, but LED backlit consumer displays are approaching similar, or better, bezel sizes and OLED offers the prospect of a bezel width of near zero.
“Even with today’s widths
there is the real option of creating large Ultra-HD displays out of tiled arrays of inexpensive screens,” says Cisco’s Simon Parnall. “While still in the research labs, transparent displays which allow the underlying environment to show through are starting to emerge
Nice wallpaper: Cisco takes TV out of the constraints of the cabinet
as niche products. These would allow the blending of displays into the room environment.” The project supports two large-display clients in a single room with the viewer able to add or remove components or re-arrang the layout via a companion device. This opens up a number of questions about the TV of the future.
“Perhaps most challengingly, we need content producers and designers to understand that their content can and will be presented in many different ways, and a complete control over this presentation is potentially very counter-
productive to the viewer’s engagement,” says Parnall. “Today’s television makes the basic assumption that ‘the display is always filled’ regardless of the size of display, quality of the video, or the impact of an oversized face or object; and it also effectively does only one main thing at a time. With larger, higher resolution displays this implicit behaviour can be challenged. Content need no longer necessarily fill the display, and the display can simultaneously be used for many different components.” 8.G49
President and CEO, Primestream
Has IBC come at a good time for the electronic media industry? Why? Yes. Now that 3D has run its course, file-based workflows are coming to the forefront of everyone's
consciousness. IBC has embraced this by forming the Workflow Connexions club. Now that content creators have so many more ways to get their products to consumers, workflows need to be created that offer the flexibility to deliver to every device, everywhere.
What do you think are the key developments in, or threats to, your market sector at the current time? Customers are dealing with a patchwork of legacy solutions that are no longer able to meet the needs of
today...not even
considering those of tomorrow. They are frustrated and, to a large degree, handcuffed by their inadequate workflows. At Primestream, we are committed to providing complete media asset
management and automation solutions for content creators of all kinds.
Why should delegates visit
your stand at IBC? FORK Production Suite is the world’s most comprehensive MAM and automation solution. From ingest, to logging, to playout, to archive, FORK offers the ability to digitise, manage, and automate your workflows whether across your facility or across continents. Hundreds of broadcasters around the world trust Primestream to help them be more efficient and competitive. 7.D21
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