80 Saturday 14.09.13 theibcdaily Breaking down barriers Opinion
SatLink Communications is giving broadcasters access to the latest content management technology but at a lower cost says COO Doron Revivi
For broadcasters, setting up and establishing a TV channel is an expensive and time intensive operation. The biggest challenges are how they are going to financially afford the infrastructure and equipment needed and manage the workload so they can compete with more established players. This is where providers of end-to-end broadcast services, such as SatLink, come to the forefront and provide a solution. There is a growing trend to
make use of cloud-based managed services. The cloud is lowering the financial entry barriers to new broadcast and content providers and levelling the playing field by allowing access to leading edge technology that would previously have been available only to multinational broadcasters.
Another factor broadcasters
are considering when selecting a partner is the requirement for a one-stop-shop that can provide all the services, ranging from content pick-up, manipulation, transcoding, storage to playout and distribution from a single provider. A key priority when
launching a TV channel is knowing how you are going to manage and distribute content to the target audience. To begin with, there will be a checklist of all the infrastructure and software required. This can seem like a daunting list, so it is likely you won’t initially utilise to full capacity. This is where specialist
providers of end-to-end broadcast services add real value. The saturation of cloud solutions – available via a ‘pay-
required. For example, accessing a Media Asset Management platform through the cloud is one of the services that our customers are interested in because this is an expensive capital outlay of £100-£200K and above. One of the biggest benefits
Doron Revivi: ‘The best of all worlds’
as-you-use’ basis – offers an appealing alternative. By accessing services via the cloud, broadcasters have a viable alternative to buying and maintaining in-house infrastructure by allowing them full accessibility to their content and applications whenever
is the expertise and scalability that a third party provider can offer. Many broadcasters will not require the full functionality of all the equipment from the outset. Therefore by working with a cloud provider you only pay for what you need and don’t need to worry about managing the service, as this is included. This is why broadcasters are
now turning to companies such as SatLink. Utilising expert knowledge in content management and delivery, additional services can be added to current contracts,
such as the distribution of content via satellite, fibre or over IP, to every corner of the globe. As the broadcasters’ requirements grow, services such as distribution to new regions, transcoding of content for mobile and tablet devices, archiving content or the localisation of content can all be done via the same provider. As more broadcasters look
to expand distribution of targeted content to audiences across the globe, the rise of the cloud model has fuelled the image of the world getting smaller due to the lifting of geographical boundaries. Now, more than ever before,
broadcasters can have the best of all worlds by using high grade technology without investing in the infrastructure or maintenance themselves with a ‘one-stop-shop’ provider. 5.A17
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