10 Saturday 14.09.13 theibcdaily Today in Connected World Conference Today
There are two fascinating debate sessions today, on the stage of the IBC Connected World, which you will find in Hall 14. These free panel sessions provide a source of informed content to help navigate our new media world where we are connected everywhere.
At 12:00 the topic is building engagement into programme formats. Second Screen apps are seen as a way for broadcasters and programme producers to lock their audiences in, rather than letting them get distracted by the wider Connected World. But what are the challenges for the content creation process in building second screen apps that will engage audiences? What are the lessons for creators and commissioners? The cloud is the subject for the
day’s second debate. As content producers migrate to IP workflows and connectivity from acquisition to delivery, what part can the cloud play? It has provided a powerful source of cost efficiencies and productivity boosts in other parts of the IT industry, but can those benefits apply to the very specific needs of media? The panel will debate the latest
The Wolverine roars tonight IBC Big Screen
Tonight is movie night so unpack the popcorn and unwind in our sumptuous IBC Big Screen theatre and be taken away by The Wolverine. Directed by James Mangold and starring Hugh Jackman, this action- packed special effects laiden blockbuster is screened courtesy of 20th Century Fox International in stereo 3D and Dolby Surround 7.1. Doors open at 18:15 for a 18:30 start.
Enrich your knowledge of second screens at today’s expert-led briefings
thinking on how content can be managed in the multi-screen world, and whether ‘as a service’ solutions can deliver. How should content creators engage with this technology? Is it about repurposing existing content, or can the cloud be used more widely? What are the implications for the wider industry if the cloud delivers on
its promise of shifting the business case from capex to opex? What role is the cloud playing today, and where will it take us in the future?
These two panel debates, which encourage audience contributions, are just part of the programme of presentations, demonstrations and discussions in the IBC Connected World. They are free to all IBC attendees. View the full schedule for these debates and demonstrations at
www.ibc.org/connectedworld
The IBC Big Screen is home to many exciting events, special preview screening and conference sessions this year. With its outstanding 4K digital projection facility there is simply no better place to witness the state of the art in image capture and processing. Watch out then for ARRI’s special showcase at the IBC Big Screen of its latest cameras, lighting and set-to post workflow tools in a free to attend session which features special guests (14:00 to 15:30). Also free to attend for all IBC visitors is a session hosted by RED today 16:00-17:30 where it will demonstrate recent advances in the capabilities of its Epic digital camera range and most notably the just released 6K Dragon sensor which the company says is 10 times the resolution of HD.
IBC launches innovative new tradeshow experience
IBC has built an enviable reputation for innovation in the tradeshow space over the years, ensuring that it always reflects the wider industry and its concerns by developing and continually evolving new feature areas and ways of engagement between its 1400 exhibitors and 50,000 visitors.
It further enhances that reputation this year with the debut of a new technology set to revolutionise how users network, collect and collate data around the show. Dubbed Touch & Connect, it is based on the same Near Field Communication (NFC) technology that powers contactless payment cards and many
urban transport systems such as London Transport’s Oyster Cards. At IBC2013 it will also sit at the heart of a new and exclusive invitation-only club, IBC Workflow Connexions, which brings together 1000+ invited professionals from the workflow community all in one place, both online and onsite at IBC, for the first time. Touch & Connect allows executives to disseminate information – press releases, contact information, links to video files and more – quickly, efficiently and reliably in a single touch. Carried by an individual on a lanyard, all they have to do is touch it to a ‘data tag’ mounted
on an exhibitor’s stand to download indicated material.
Club membership bestows numerous advantages. Members have access to exclusive pre-registration and badge pick up, post-show access to video files of the many presentations, sessions and case studies that are taking place as part of the IBC Workflow Solutions programme, the chance to win some amazing prizes, with winners announced each day of the show, and much more. An exclusive online portal allows members to view all of their ‘tagged’ connections, exhibitor literature and case study presentations on their own
personalised web page. This also serves as a powerful networking tool, allowing the relationships formed in the Club to be extended way beyond the confines of the show and on throughout the year. Touch & Connect saves exhibitors the cost of printing and transporting promotional material and attendees the burden of carrying it around and potentially losing valuable information. It is also an extremely efficient solution for organising and maintaining contacts, preserving an online record of exactly who was met, where and when, including full contact details and third party opt-in for contact access. Robust, flexible and simple to use,
Touch & Connect without doubt forms part of the future story of the industry tradeshow. Visitors to IBC2013 can see it in action first in the Workflow Solutions area in Hall 9.
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