36 Saturday 14.09.13 theibcdaily ‘Socialising’ at IBC
Incorporating social media into live production can enhance the viewer experience says Jeff Moore, EVP & chief marketing officer, Ross Video
Most of us enjoy socialising at IBC – it is one of the main reasons we like attending the show. This year, for many attendees, socialising will mean more than the usual receptions and dinners with industry colleagues. Many will be looking to better ‘socialise’ their organisations by finding ways to improve the ability to efficiently engage with their audiences through social media. Social media strategy is one
of the hot topics in the business these days. There are many ways to engage viewers through social media and to incorporate social media as a key component in broadcast promotion, production and newsgathering. Incorporating social media
into live production can enhance the viewer experience. Outbound tweets from your talent can be
engaging for viewers and comments from your audience can be incorporated in a Twitter pop up or crawl. Audience polling is possible. In news departments, social
media can provide a new source of information, tips and research. In news we’ve always had police scanners and wire feeds – now we also have Twitter and Facebook. Geo-targeted Twitter hashtag searches can be a powerful and immediate source of newsgathering. There are dangers with
social media and we have seen some high profile blunders that have cost people their jobs and damaged organisations’ credibility. Special care must be taken with corporate Twitter and Facebook accounts, they should be safely guarded and posts reviewed prior to publication. Over the past few years,
tools have been developed to manage these social interactions, to make them more efficient and effective and to be able to integrate social better within broadcast news and production workflows. As few broadcast-oriented tools have been available, many solutions have been patched together sometimes in-house or with third party custom developers. Now, tools are maturing and there are off-the- shelf solutions designed with broadcast in mind. Ross is well known for video
production technology and has been one of those on the leading edge of social media management for broadcast with Inception Social. Inception Social both monitors and publishes to social media. It provides an approvals workflow for your social channels and makes it easy to use social content in a
Q&A marketing operations manager, Vislink Mark Anderson
Has IBC come at a good time for the electronic media industry? Why?
IBC is a key industry event, and also a key event for us. The whole media industry is in a state of transition, not only due to the range of new technologies that are appearing, but also because the way in which we consume digital media is changing. We’re moving away from the traditional TV experience and towards second screens – a platform that is gaining momentum and
will continue to grow as we move forward. This presents IBC as a great opportunity to gather all industry suppliers in one place so that they can discuss these challenges.
What do you think are the key developments in, or threats to, your market sector at the current time?
4K is quickly gathering momentum and we are increasingly seeing large sporting events being filmed in this format. At present, the
ability to transmit 4K footage direct to the home is limited. But as we saw with the introduction of HD, it will only be a matter of time before this challenge is overcome. The desire for high quality 4K broadcasting will push encoding technologies into new areas. And this is where broadcast equipment manufacturers will become more important than ever.
Why should delegates visit your stand at IBC?
Vislink has always been an innovative group of companies, and with our long-standing history in the broadcast sector we’re ideally situated to push this technology forward. At IBC, we are demoing the new motorised version of our highly portable SATCOM terminal, the MSAT, for the first time. We also have a few surprises we hope will go down well – not only on the technology front, but also to showcase our wide range of system capabilities. 1.A69
Jeff Moore: ‘There are dangers with social media and we have seen some high profile blunders’
Opinion
broadcast production – providing a moderation tool for incoming Tweets, building of a social playlist and then pushing to a character generator like Ross XPression. At IBC this year, Ross is
launching Inception News – a newsroom editorial system built with a powerful social media engine at its core. With Inception News, social is front and centre, being produced alongside linear broadcast
content and no longer an afterthought. It has a well thought-out tool set for harvesting from and publishing to social media as well as doing a great job at handling broadcast news productions. Enjoy socialising at IBC2013
in whatever form that takes. We hope you will drop by the Ross stand where you will be able to socialise in more ways than one. 9.C10
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