18 Saturday 14.09.13 theibcdaily That ‘Sergeant Pepper moment’
Musician Robin Rimbaud, AKA Scanner in today’s session
‘film look’ – the visual equivalent of adding hiss and crackle to an audio recording. Even when powerful digital systems are employed, a great deal of effort is expended to tame these tools and the artists who use them to behave like their analogue-era predecessors, then we use them to tell stories that would be familiar to the Lumiere Brothers.” We are still waiting for our ‘Sergeant Pepper
Today Conference Today
By Chris Forrester In 1967 The Beatles released their album Sergeant Pepper’s Lonely Hearts Club Band, a watershed in modern music and the first time a mainstream band created music expressly for vinyl, as opposed to its being a mere recording of a traditional performance. The studio technology itself was used as an instrument, and songs written to exploit the potential of cutting edge technology. The
album led directly to the
world of music-making we have today – fluid, playful, technological and reflective of modern consciousness. Forty-six years on, we have
creative technologies that make the Beatles’ Abbey Road equipment look like stone axes and wooden spears. Still, the way we create and tell stories has remained virtually unchanged for a century. As producer and event chair John Maxwell Hobbs explains: “We cling to a Victorian-era workflow and are still obsessed with the
13:30-15:00 E102
Moment’, when new technology and visual storytelling meet to tell stories in tune with
contemporary ways of viewing the world.
Hobbs says that his session will be
provocative, and feature a panel of directors,
musicians, and content experts discussing how close to – or far from – the tipping point in content innovation we are. Guests will include director Godfrey Reggio (Koyaanisqatsi, Naqoyqatsi), musician Robin Rimbaud, and musician and author, David Toop. A must- attend session for commissioners, directors, writers, and digital content creators of all kinds who want to be ready for the revolution when it happens.
Changing the game for fans
IBM By Adrian Pennington
TryTracker is a predictive analytics solution that visually represents player influence in a rugby match, keys to the game, and the momentum of matches in realtime.
Launched during the RBS 6 Nations Championship in April with Opta Sports, Aqueduct and the English Rugby Football Union (RFU), the tool is intended to inspire the current and next generation of fans.
According to IBM, the
RFU’s long-term goal is to bring more people into rugby at all levels, from casual
games to professional coaching in schools and clubs. Fan engagement is key to realising this vision. By uncovering and presenting realtime insights into the game in an exciting, intuitive and accessible way, the RFU planned to improve the fan experience. TryTracker uses Big Data concepts and technology to bring insights that matter to fans before, during, and after the match, driving engagement across all levels of the game.
In action at the 6 Nations,
TryTracker resulted in a 27% increase in unique visitors to
rfu.com, compared with the equivalent matches in 2012.
13.MS35
TryTracker is improving fan engagement for the RFU Does Apple still care about pro users?
Apple’s consumer focus could be showing the professional media industries that we also have to change radically says Walter Kuntner, CEO, ToolsOnAir
As a 27-year Apple veteran my friends and customers often ask me why I still believe Apple will continue to make computers that broadcast professionals will want to use. Let's go back to 1984 when Apple launched the original Macintosh – the first real computer for the rest of us, the creative people around the world. It had a graphical user
interface and a mouse to move objects around the screen; unbelievable technology at that time. Steve Jobs thought it would be a business computer and Microsoft even released a Mac version of Multiplan. What this little beige critter with a 9-inch screen turned out doing, however, was revolutionising the entire publishing industry. This was not Apple’s master
Walter Kuntner: ‘Consumer products can be turned into production tools’
plan; Apple was lucky that three other pieces of technology came along at the same time: the LaserWriter, building on research done at PARC; PostScript, Adobe’s page description language; and PageMaker, a page layout software from Aldus. In 1986 I founded my first
company. We promoted Apple as a publishing tool and ‘infested’ graphic designers, ad agencies, publishing houses and other creative professionals with Macs. After the Mac publishing revolution came the audio and the video revolution. The Mac and associated software has never been seen as a computer; it has always been an intuitive tool to get creative work done and make money. Let’s face it. Until 2001
Apple survived because the creative minds of the world loved Apple products and all the good guys in the movies had Macs and the bad guys had PCs. Yet despite the creative appeal, Apple almost went bankrupt because they were a niche player. Now comes the bitter part
for the creative community. With the launch of the iPod in 2001, Steve Jobs turned Apple from a nice computer company into a mean consumer company. We all know the success stories of the iPod, iPhone and iPad. These products saved Apple and changed how we communicate and consume information, but they also betrayed Apple’s loyal core user base. Xserve Raid, Xserve and
FinalCut Studio are all dead. Obviously Apple doesn’t care about the broadcast business anymore. Or do they? Maybe Apple is showing our industry that we also have to change radically. Maybe Apple is showing us that expensive equipment and big names don’t count anymore. Consumer products can be
Opinion
turned into production tools. An iPhone or iPad can be a NLE system, or a TV studio in a pocket, or an OTT transmission service. Apple is now mainly a consumer company but their products are still great for creating and distributing content like they were 20 years ago. We love to write software for
the Apple platform and over the years have learned what the broadcast industry needs. From ingest to playout with realtime graphics, we brought the world a 'tv station in a mac mini'. Let’s see whether the new MacPro with Final Cut X can be a part of a broadcast workflow and is capable of being the best production tool to edit 4K and 8K video material easily and flawlessly. 7.G45
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