12 Saturday 14.09.13 theibcdaily Cloud workflows debated Conference Today
Today’s debates on the IBC Workflow Solutions stage tackle the cloud. What new workflows can we use? How is it changing media movements from acquisition to delivery? The programme starts at 11:00 with a presentation by US film-maker Bobby Marko to talk about how his life is simplified through an online collaboration system such as that provided by the Production Minds Platform. He is followed by Alec Stichbury of Deluxe
MediaCloud, backed by Cinegy, talking about the prospect of virtualising broadcast playout. He will be making the point
that it requires two key decisions. First is a common format for file exchange, such as the AS-11 format developed by the UK DPP. Second is the ability to replace SDI with
Case studies of practical cloud utilisation explained in Workflow Solutions today
flexible IP streams – the last obstacle holding broadcasters back from a virtual, cloud-based playout infrastructure. After a break for networking drinks, the topic moves on to
sports, and Jim Irving of Deltatre, supported by Forbidden Technologies, will look at the way that cloud post is now used by production companies for big events, including the Olympics
Beyond HD and into Ultra-HD
Conference Today By Chris Forrester
Following the first tentative blossoming in previous years, there is no doubt that 4K/Ultra- HD has been at the centre of attention at both CES and NAB this year. consumer electronics manufacturers, who started the fire in the first place, continue to push for higher resolution devices and larger displays. But within the industry the discussion has gone several steps further with intense debates about higher frame rates, wider colour space or extended dynamic range. And while the professional conversation continues, Ultra- HD has reached the consumer domain, leaving the end user with a vast offer of Ultra-HD devices (although still relatively pricey) and the hard facts are that there is almost no native Ultra-HD content to go along with these new toys. Building upon ‘The Great Debate: Do we really need to go beyond HD?’ this session will very much take the consumer perspective in taking a look at how more, faster and better
Today
13:30-15:00 G102-103
What will consumers see in Ultra-HD?
pixels might be able to wow the customer. At IBC2012 Sky
Deutschland was one of the first broadcasters to publically announce its commitment towards the launch of Ultra-HD services. Over the past 12 months the German pay-TV operator has added authority to that pledge in the form of several Ultra-HD test productions, the support of respective standardisation efforts, and the analysis of potential new concepts for Ultra-HD.
For IBC2013 Sky
Deutschland has partnered with several companies representing the end-to-end chain to create an Ultra-HD demo live on air, which represent the current status of the development towards a regular service. Ultra- HD content produced by Sky Deutschland, Sony Pictures and
3net, tied together in a short trailer to hint all the ingredients of a future Ultra-HD service (eg sports, movies and
documentaries) and enriched with some educational elements to illustrate the added value of Ultra-HD, has been put live on air by satellite operator SES. In taking a step further
compared to similar approaches at IBC last year, this time content has been encoded in HEVC by Harmonic and is received by a prototype Ultra- HD receiver presented by Pace. The result can be seen during the session on several Sony Ultra HD/4K displays in different screen sizes.
Sky Deutschland invites all IBC delegates to this FREE session, and to see the demos, hear the views of representatives from all companies involved on how they see Ultra-HD evolving and take a chance to join the debate.
and the European golf tour. Irving will show how the European Tour is using it to significantly reduce turnaround times and improve efficiencies. The Nordvision group of
national broadcasters in the Nordic region has recently implemented a cloud solution for content exchange. Rune Hagberg of NRK, the project manager, will describe how, using technology from Tedial, they met the complex demands of five national broadcasters with incompatible asset management and file structures.
The day closes with the team
from Sony Media Cloud Services looking at the sheer scale of the challenge for cloud content. How can we cope with the generation of petabytes of data each day, yet still maintain the editorial quality we expect from top broadcast production. Like all the day’s sessions in the Workflow Solutions theatre, it is free to all IBC attendees and promises to be fascinating.
View the full schedule at
www.ibc.org/workflow or pick up a IBC @ a Glance brochure
India: digitisation, disruption but also continued growth
Conference Today
By Chris Forrester India is one of the world’s most fascinating TV markets, and where recent rules on digitisation will help transform the cable and pay-TV environment. This panel, produced by SixThreeFour’s Fiona Daly, and chaired by Creative Media’s Paul Robinson (well-known to delegates as the founder and former CEO of KidsCo) has brought together senior insiders from TataSky, Sony Entertainment, CA Media and IBM as part of IBC’s ‘New Language of Digital Spaces’ sessions.
Robinson says the session will focus on India’s booming media and entertainment market, and where so-called ‘western’ broadcasters are frequently
Man Jit Singh, CEO, Sony Entertainment Network is a panellist today
Today
working with local players to capture market share, and where those same local broadcasts and producers are increasingly finding solid export markets for their output.
India is much more than
09:00-10:30 Forum
Bollywood, important though the film industry is. It is broadcasting that is making so many changes in India. Digitisation is making a dramatic difference to the complete pay-TV sector, while public
broadcaster
Doordarshan is launching new
channels. Consolidation – in pay-TV – is also happening, while programmers are keen to see Average Revenues per User grow and helped by premium services such as HDTV.
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